PAY THE PRICELogo Design Contest

Racing - Society - Experience

Pay The Price is a premium brand that connects the adrenaline of motorsport with the exclusivity of business networking and lifestyle experiences.

It’s built around a simple philosophy: only those who are willing to pay the price for excellence can achieve extraordinary results.

The brand operates across three divisions:
• RACING – a professional racing team competing in GT championships and track events.
• SOCIETY – an exclusive business network for visionary entrepreneurs and premium brands.
• EXPERIENCE – a collection of private events, track days, and high-end hospitality experiences.

Our target audience includes entrepreneurs, executives, and luxury brand partners — individuals driven by performance, ambition, and passion for motorsport.
They value exclusivity, measurable results, and premium experiences that combine business and adrenaline.

The brand palette combines power, energy, and precision — inspired by the adrenaline of motorsport and the elegance of luxury performance brands.

Primary Colors:
• Black – the foundation color representing power, prestige, and authority.
• Orange – the main accent for energy, adrenaline, and bold impact.
• Yellow – secondary highlight symbolizing speed, focus, and technical excellence.

The palette should feel premium and modern, not overly bright — balanced between luxury and racing energy.
Ideal contrast: black background with orange/golden-yellow accents for a strong visual identity across cars, apparel, and digital assets.

⸻

Vuoi che ti prepari una color board (con i codici esadecimali esatti + esempi di abbinamento tra i tre colori) da usare come riferimento ufficiale per designer, tute, auto e materiali digitali?

The logo should reflect power, precision, and exclusivity — combining the adrenaline of racing with the discipline and excellence of business performance.

It should feel modern, bold, and premium, not overly aggressive.
Think of a design that would look equally strong on a GT race car, a luxury event invitation, or team apparel.

Visual Direction Ideas:
• A typographic logo with strong, geometric lettering for PAY THE PRICE (main focus).
• A subline below with RACING • SOCIETY • EXPERIENCE in lighter, spaced-out text.
• Optional subtle symbol (not mandatory):
• a stylized “P” emblem,
• a racing stripe / wing / dynamic line,
• or a shield / crest representing unity and exclusivity.
• Avoid cartoonish or overly illustrative styles — keep it clean, powerful, and timeless.

Overall feeling:
A brand that stands for discipline, performance, and elite lifestyle — where motorsport meets business excellence.