Patterson Training Inc.Logo Design Contest

Logo Design Contest
Contests / Patterson Training Inc.

Patterson Training Inc. has selected their winning logo design.

For $375 they received 96 designs from 15 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
We do large and small group personal fitness training and coaching targeting primarily women as well as a more mature market. The corporate name is Patterson Training Inc., however the Inc. may be left out, i.e. just Patterson Training
Industry
Sport
Color Preferences
black white red blue, maybe to purples, yellows, oranges
Themes
Feminine
Modern
Refined
Adventure

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Discussion

 
Client
We need a more fitness related or athletic look.
11 years ago
 
Client
Stick with Bold dark colors as your primary color.

Also, even though our main target is women, in the future targeting men, youth, and seniors all under the corporate umbrella of Patterson Training.

Perhaps a more emblematic look and far less feminized.
11 years ago
 
Client
I’m getting ready to rank here but I want to make a few more comments.
I’d be interested in seeing more “background” looks. In other words Patterson Training overlayed.
I also like 3 dimensional looks. For example there is some nice spherical shading in a few
The stroke figures don’t seem to be working. Not that I’m against their usage, but as a design element I think they may be overused. Therefore it would have to be a really slick eye catcher.
Also, we have to continue to aim for gender neutrality as much as possible. Slightly feminized but also a bit edgy and/or rugged at the same time.
I also have a preference for the bolder fonts, sans serif in most, but not always all cases.
I think a PT lettermark has some potential as well.
I’d like to see more use of the kettlebell.
11 years ago
 
Logo Designer
Dear CH
Just for your information, now the contest is in the Top5 Period. Now just the 5 designers ranked first can send updates of their logos, but as you never ranked any design nobody is now allowed to send logos or updates.
If you want to receive more logos or updates you need to rank the designers, also will help the designers to know your preferences about what do you like and what not.

Good luck
11 years ago
 
Client
Ah Thanks for the info. I wished this could have been extended as unforeseen circumstances put me out of computer range a good deal of the time.
11 years ago
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