PatraOne Logo Design Contest

PatraOne has selected their winning logo design.

For $275 they received 203 designs from 28 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
wwagnerww3
United States

Slogan

Technology Enabled Solutions to the Insurance Industry

What We Do

Patra is a leading provider of technology-enabled solutions to the insurance industry. Patra’s team of global experts allow brokers, MGAs, wholesalers and carriers to capture the Patra Advantage – profitable growth and organizational value. Patra powers insurance processes by optimizing the application of people and technology; supporting insurance organizations as they sell, deliver and manage policies and customers

Industry

Insurance

Color Preferences

Grey, Red and Blue

Our Ideas and Additional Information:

The idea of this logo is that it represents a concept. It is not a solution you buy or software but it represents a technology framework, its what Patra (the company) is built on. It represents all we do, how we work and all the technology integrations we have. We want to convey Security, Hybrid Cloud, Technical expertise and robustness. If you think to about the Salesforce "Cloud" logo, that cloud represents the concept of SaaS or CLoud based but the Cloud doesn't say what it does, it is an image that conveys the value.

Themes

Necessity
Modern
Secure
Masculine
Complex
Colorful
Refined

Style Inspiration

Entries
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Discussion

Discussion

wwagnerww3
United States
Thank you for your early submissions. Not to cloud any design concepts but if you want to visit our website, you can see how the company is currently positioned (www.patracorp.com). It is very stark and dark. While Red and Black are the core colors, I'd like to weave in another color so we are not so harsh. PatraOne is a database that powers everything we do but it isn't something you buy. It is what our products are built on top of. Hope that helps
1 year ago
wwagnerww3
United States
Some designs are coming in with the E as 3 lines - cool idea but when I pull back, it then read from a far like PatraOn so I think visually that won't work. I like the idea of a cloud, perhaps a visual where the entire PatraOne is inside the cloud? Not sure if that will look good but maybe. Like Box.com is inside a box or Salesforce is inside a Cloud. Just a thought. Some really nice ideas out there
1 year ago
wwagnerww3
United States
Thank you for all that have contributed. One idea that is coming up a lot is the P and 1 as a separate icon or aspect. While interesting, that will cause us to rebrand the P1 or 1P so I am going to remove all where there is a separate P1 or 1P because I'd like to keep in the focus on the two words PatraOne. Also - our core website and branding is dark so when possible, a reverse color backdrop will allow us to see the log as we would on our powerpoints or website. If you look at the footer of our website: www.patracorp.com - you will see what I am talking about. Not all usage is on black backdrop but sometimes it is. Thanks again all
1 year ago
wwagnerww3
United States
Pardon the delay over the last 48 hours, it was the weekend and I was away. nice work
1 year ago