Patons MacadamiasLogo Design Contest

Logo Design Contest
Contests / Patons Macadamias

Patons Macadamias has selected their winning logo design.

For $275 they received 94 designs from 21 different designers from around the world.

Logo Design Brief

Client
Australia
Slogan
Discover Nature's secret
What We Do
Paton’s have grown to become the world’s leading integrated macadamia company, and have the largest range of chocolate covered macadamia products globally
Industry
Manufacturing & Wholesale
Color Preferences
Would like Black & White and/or Gold only
Our Ideas & Additional Information
NO GLOBES, NO COMEDY KOALA BEARS - MUST USE THE PATONS GOLD LOGO WITH DISCOVER NATURE'S SECRET - IT MUST BE PREMIUM

What we do want is a strong association with travel /premium and Iconic Australia (however not indigenous).

It is imperative that the consumer associates a premium product from the use of a character logo

The character will need to accompany the Paton's logo (also attached) and will be used on all travel products (mainly duty free). The logo will be used in various sizing from stationary at 10mm high to POS which could be 2mtrs in height. The colour will be Gold foiled (the foiling process does not allow for very fine lines). At this stage there is no restriction as to character positioning eg: to the right/left/above the logo.
Themes
Gray
Luxury

Entries

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Discussion

 
Client
Please can entries NOT focus on comedy Koalas - the character logo must accompany the gold PATONS logo with a strapline directly underneath of "Discover Nature's secret"

The quality of logos are improving hugely however could the next round of entries include A TRAVEL ELEMENT OR A CONFECTIONARY COMMUNCIAITON NOT AUSTRALIA

WE ARE A PREMIUM CHOCOLATE MACADAMIA COMPANY
9 years ago
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