Pasture Prime Wagyu Logo Design Contest

Pasture Prime Wagyu has selected their winning logo design.

For $600 they received 107 designs from 11 different designers from around the world.
Contest
Logo Design Brief Hide
Pasture Prime
United States

Slogan

N/A

What We Do

We direct market Grass-Fed Wagyu/American Kobe Beef and Top Breeding Stock

Industry

Retail

Top Three Things to Communicate

#1 - Grass-Fed All Natural Wagyu Beef from the Top Genetics in USA
#2 - 3 generation family farm using sustainable agriculture practices
#3 - Humane treatment of animals, never using any hormones or additives

Our Target Audience:

Any individuals seeking the most tender, flavorful, natural beef sustainably and humanely raised: gourmets, foodies, beef lovers, chefs, health concious consumers

Color Preferences

Definitely GREEN somewhere representing GRASS
Like black as background or silhouette,
Also Like Blue, red, orange, purple

Our Ideas and Additional Information:

Wagyu Cow (they are black) /GRASS

Themes

Colorful
Luxury
Expensive
Bright
Loud
Exotic

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
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1 2 3

Discussion

Discussion

Pasture Prime
United States
#9 This design is the only one thus far that looks polished and depicts a quality product, Remember this is arguably the best meat that you will ever eat.
12 years ago
Pasture Prime
United States
#3 I think it is a good start but keep in mind this is the best meat you will ever eat, top of the line, something with a little more of a "wow" factor. Like the grass.
12 years ago
Pasture Prime
United States
#9 We really like this design with the ribbon detail and the shape is nice but we like the cow head in #16, #17 better than the silhouette of the bull in #9. The grass in the mouth in #12,#13,#14 is great it captures the grass fed angle that is very important but have to say that the cow in the logo does not look very tasty. I also feel the font is not bold enough in 12,13,14. Keep up the good work!
12 years ago
Pasture Prime
United States
#* Like the grass coming up through the Wagyu name. The cow is a bull (which we don't eat). The font is not very exciting or eye grabbing, maybe a contrasting color.
12 years ago
Pasture Prime
United States
#6 Like the grass coming up thru the Wagyu name. The cow is a bull (should be a steer or female). The font is not very exciting or eye grabbing, maybe a contrasting color.
12 years ago
Pasture Prime
United States
#12 The horns need to go. A more realistic looking cow would be better, rather than one that looks like a cartoon. The name needs to be more eye catching, maybe different font and/or color. The grass in the mouth is really terrific, really gets the point of grass-fed across.
12 years ago
foss
United States
PP: I'll take a look at incorporating your suggestions and see where it leads me. I'll post a new look soon.
12 years ago
Yella
United Kingdom
Thanks for the feedback, i will work your suggestions into a new design.
12 years ago
Pasture Prime
United States
#6 You have spelled WAGYU wrong.
12 years ago
Pasture Prime
United States
#18 The green in the background takes away from the grass in the mouth. Maybe all blue in the background and the Pasture Prime slightly bigger and bolder as in your previous entry. We are really liking your work. Maybe the grass could be a bit more prominent but still looking realistic.
12 years ago
Pasture Prime
United States
#6 The coloring is good but the black background looks like a building or...??? Maybe a solid black background. It would be good to get the white spots off of the red name, and the animals in the leaves/grass don't show up very well.
12 years ago
Pasture Prime
United States
#19 The green of the grass gets lost in the green background, maybe a better color selection would help.
12 years ago
Pasture Prime
United States
#23 Nice improvement. How about just one cow with maybe a calf at her side, the Wagyu name on top and Pasture Prime on the bottom with lots of grass coming up through the name.
12 years ago
heathhoskins
United States
I'll work on that tonight. Thanks for the input.
12 years ago
Pasture Prime
United States
#24 Really like your entry. The name could be bolder, but it conveys the grass feeding concept well. Maybe a little more "WOW" factor.
12 years ago
Pasture Prime
United States
#26 the base concept is good but the lettering is washed out as well as the picture. Doesn't stand out as well as #24. We really are looking for something that will instantly grab your attention. Thanks for your entries.
12 years ago
Pasture Prime
United States
#27 Like the size of 27 better than 28 but like the grass (and maybe a bit more) from 28. The Pasture Prime lettering could be bigger or bolder as well.
12 years ago
gummer
United Kingdom
we have a winner already:)
12 years ago
Pasture Prime
United States
#35 We like what is in the circle but the grass does not look very realistic and the Pasture Prime lettering could be bolder or clearer. Must be easily read on packaging, etc.
12 years ago
whatshaggis
United States
Dear Pasture Prime,

Any recommendations/feedback for #46?

Best regards,

Shane
12 years ago
Pasture Prime
United States
#46 Really like your logo but we are not marketing bulls which your logo shows, some of the cow pictures/silhouettes of the other top ranked logos are more in line with what we are looking for. Also I think we prefer the head and or head and shoulder shot. Hope this helps.
12 years ago
whatshaggis
United States
Thank you for the feedback. I'll see what I can come up with.

Best regards,

Shane
12 years ago
Pasture Prime
United States
#47 Your entry has some great possibilities. The dark black cow and the lettering colors are good. The grass shows up well, but doesn't quite fit right with the cows head, maybe you could arrange the grass a bit differently, but still prominent. Maybe eliminate the grass under the cows nose and leave some in the mouth, or.....?? Thanks for your submissions!
12 years ago
Pasture Prime
United States
#46 Instead of using "all natural" at the bottom of the logo, we would prefer "grass-fed"
Great concept.
12 years ago
whatshaggis
United States
Dear Pasture Prime,

Any possible changes/improvements to #53 you would like to see?

Best regards,

Shane
12 years ago
Pasture Prime
United States
#45 The cow silhouette and grass show up better with the light background like you have in your initial offering #24 (pale blue or green). Also the WAGYU should be larger, as that is what we are selling. Possibly you might try the whole logo in greens??
12 years ago
Pasture Prime
United States
#59 How about adding the "grass-fed" like you have on your circle format?
12 years ago
Pasture Prime
United States
#59 The lettering could be quite small for the "grass-fed"
12 years ago
Pasture Prime
United States
#74 How about the WAGYU a bit more bold, maybe a darker color, or ...??
12 years ago
delavie
United States
Has anyone elso noticed the homophone of Pasture Prime sounds like Past Your Prime???? Perhaps a rethink on the name is in order.
Delavie
12 years ago
Pasture Prime
United States
#99, I like the change. Could you also try to change the wording Pasture Prime to the dark green color that you have in the banner?
12 years ago
Pasture Prime
United States
That last comment was actually meant for #97
12 years ago
jakub sudra
Poland
congrats Orion, well deserved!
12 years ago
2BPencil
Canada
thank you jakub
12 years ago