Paradise Dressings Logo Design Contest

Paradise Dressings has selected their winning logo design.

For $250 they received 94 designs from 13 different designers from around the world.
Contest
Logo Design Brief
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dpavid
United States

Slogan

a taste of paradise

What We Do

We bottle salad dressings, poke sauces (raw fish mixed with various ingredients like seaweed, onions, etc., and our sauce), spicy tuna base, meat marinades, and other sauces and dressings.

Industry

Manufacturing & Wholesale

Top Three Things to Communicate

#1 - Local Made Hawaii Product
#2 - We make everything taste better
#3 - International Appeal

Our Target Audience:

We target anyone we eats. Our dressings and sauces appeal the mass audience of shoppers. The competition is tough however, we have an unfair advantage with a huge media presence on Television as a sponsor of a local TV series. Our product will be on TV commercials, print ads, internet, collateral material such as embroidered items and silk screened.

Color Preferences

We like the color palette and tropical colors of the "bird of Paradise" with reds, oranges, yellows, & greens color tones.

Themes

Colorful
Bright
Economical
Elegant
Secure

Style

Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Emblem

A badge that usually envelopes the logo
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
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Discussion

Discussion

dpavid
United States
i like the bird of paradise in the logo themes.

2 and 3, no palm trees since it too common in many other local companies logos. circle design looks like a seal of approval.

14 and 15 looks too cartoonish.

11 and 12 are interesting and abstract. Maybe elaborate on that angle with something more solid and a bird of paradise.

8 and 13 limits us i think in the sense that the consumer might only think we make sauces for seafood.

4, 5, & 6 looks too medieval with banner.
13 years ago
dpavid
United States
not feeling the circle designs from 19, 20, 21, 25, 26, & 28. we still like the bird of paradise in the logo somehow that tykewpm and keaneideas have used in their designs.

ped770 has nice vibrant colors.
13 years ago
peg770
United States
So what your saying is you want a bird of paradise in your logo? I dont want to copy anyones ideas...But if its what your looking for then everyone can do a version with a bird of paradise...Let us know ...Thanks so much...peg770
13 years ago
dpavid
United States
the color palette of raylenej and peg770 is what we're looking for. Bright and vibrant. Yes, peg770, we want the bird of paradise some place in the logo.
13 years ago
dpavid
United States
last set of comments...

somewhere in the logo add "Hawaii" and "A taste of Paradise"

#21 - add bird of paradise and brighten colors
#37 - change text color scheme
#40 - enhance text and color
#46 - use circle instead of oval, lighten blue background
#45 - use color of #46 and add circle
#50 - use #46 color, no hibiscus, add opposing bird of paradise
#58 - change text and circle color
#57 - add diamond head, change oval color
13 years ago
peg770
United States
Individual feedback can be left by clicking on the logo ...Would love to hear your thoughts...Thanks
13 years ago