Paisano Pete's Authentic Logo Design Contest

Paisano Pete's Authentic has selected their winning logo design.

For $250 they received 37 designs from 9 different designers from around the world.
Contest
Logo Design Brief Hide
jlargent
United States

Slogan

It's Pecker Smackin' Good ! (Does not need to be in the logo design)

What We Do

We distribute BBQ sauce and other food products online and in retailers throughout in Texas

Industry

Miscellaneous

Top Three Things to Communicate

#1 - Bold colors, Texas attitude
#2 - Animated and slightly irreverent
#3 - Western, branded-style

Our Target Audience:

This is a brand to be consumed by anyone with an affinity for great BBQ sauce, Texas or Paisano Pete, the World's Largest Roadrunner located on I-10 in Fort Stockton Texas. Millions of people stop to see Pete and have their picture taken with him. He is a giant fiberglass roadrunner who is loved by miilions of travelers and is part of the folklore of Texas.

Color Preferences

Like to see:
Southwestern colors, orange, brown, red, black, mustard

Not like to see:

purple, blue, green

Our Ideas and Additional Information:

Western Fonts like a ranch that brands it's cows. Over the top, campy and bold.

Themes

Masculine
Simple
Colorful
Bright
Loud
Playful

Style

Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
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Discussion

Discussion

2BPencil
Canada
I like the tagline it's hoot woohooo!!!!
12 years ago
2BPencil
Canada
this design are we to include a roadrunner or are we using the existing roadrunner mascot (statue)
12 years ago
jlargent
United States
I would like to see a cartoon(y), over the top, bombastic smartass-looking roadrunner with a ton of attitude. I hope that makes sense. Thanks!

john
12 years ago
jlargent
United States
I would really like it "all the way to 11" if possible. As bold as you can imagine. In the same general genre as http://www.asskickin.com/general_store.htm
12 years ago
jlargent
United States
Have I done something wrong here? I thought this would be a fun project to work on. Is there anything I can do to clarify the concept. Please advise on why no one is interested in this project...Thanks!

john
12 years ago
jenke
United States
Nothing Wrong here, I just noticed your contest and might contribute an idea or two. Couple of issues you might want to consider: Design #2 uses what I think is someone else's trademark roadrunner (I think). And the Paisano Pete statute appears to be a locally or state owned landmark - might have some issues using that in the long run, correct me on that if I am wrong. I'm not 100% clear on the long run legality of that. Food for thought.
12 years ago
2BPencil
Canada
yes that roadrunner head look familiar to me too. the state cannot have sole legal rights to an any animal bir'd insect etc...
12 years ago
jlargent
United States
Thanks for the feedback. I am actually working with the local government responsible for Pete's upkeep and am actually donating a portion for the sales to his maintenance.

Thanks!

john
12 years ago
budiadiliansyah
Indonesia
aw man ... it's gonna be hard to compete in this
jenke stealin all the top numbers ....
12 years ago