pairsLogo Design Contest

Logo Design Contest
Contests / pairs

pairs has selected their winning logo design.

For $375 they received 780 designs from 99 different designers from around the world.

Logo Design Brief

Client
Japan
Slogan
Online Dating Service on Facebook
What We Do
"pairs" is an online dating service on Facebook. Users must have a Facebook account, and must be a single of over 18 years old to use our online dating service. The good thing about "pairs" is that users can use the service privately, so no one in users' social graph will know. User will create a profile on "pairs" for other users to see. When users find an attractive partner, all they have to do is click "Like" to express your interest. If the partner also clicks "Like", they can exchange messages!
Industry
Internet
Color Preferences
We would like to see green and pink in our logo.
Please do not use dark colors such as black.
We would like to express brightness, love, safety, cleanliness, etc.

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Discussion

 
Client
Dear everyone,

First of all, thank you for everyone's entries!
The logo contest for "pairs" has just begun, but we are already really excited to see a lot of entries!

As mentioned on the Contest Brief, "pairs" is a new online dating service on Facebook to help people find a partner.

We looking for a logo that is simple and minimal, but with ideas and creativity.

Please don't the logo complex by adding a lot of stuff,
please subtract and make it simple with just 1 message to tell the audience.

For your inspiration, I will paste a website with some simple and minimal logos:
1. http://bluefaqs.com/2010/04/60-highly-clever-minimal-logo-designs/
2. http://webdesignledger.com/inspiration/30-minimal-logo-designs-that-say-more-with-less
3. http://dribbble.com/shots/517514-Pupstack-Logo

As you can see in the website above, simple and minimal logos focus on "typography".
So, please try to be creative in typography (fonts)!

Last but not least, please do not limit your creativity after looking at the website above.
The website above is just for your inspiration, not for copying!

If you have any questions, please do not hesitate to ask!
Again, thank you very much for your time and consideration!


Sincerely,

Jun
12 years ago
 
Client
Dear everyone,

First of all, thank you very much for everyone's entries!
We are really happy to see more than 150 logos entered in our contest :D!
So, thank you, thank you, thank you!!!

We have just started to select few that caught our attention,
so everyone will get an idea of what kind of logo we are looking for.

Again, we are looking for a logo that is simple and minimal, but with simple ideas and creativity.
Please don't make the logo complex by making the shape complex, using too much colors, etc.
We would like to see logos focusing on beauty of typography (fonts).

For your inspiration, please check out the website below:
http://webdesignledger.com/inspiration/30-minimal-logo-designs-that-say-more-with-less
http://dribbble.com/shots/517514-Pupstack-Logo

Lastly, just because your logo is not in the ranking, please don't give up!
The contest just started, and everyone still has a chance!!!
We are looking forward to more if your works :D!


Sincerely,

Jun
12 years ago
 
Client
Dear everyone,

First of all, thank you very much for all of the logo designs that everyone has submitted!
The contest just started, but we are already seeing more than 200 logos (wow!),
and we are very happy to see all kinds of ideas and creativity, so thank you very much!
We will do our very best to review and update the ranking as mush as possible!

This is a simple feedback, but we are starting to see "cool" and complex logos,
but please remember that we are looking for simple logos!

We prefer simple than complex.
We prefer cute/soft/calm than cool/hard/loud.

And please also remember that simple design does not mean boring design!
We are looking for your unique idea and expression within the simplicity of your work :D!

If you are looking for more personal feedback, feel free to contact me anytime,
and I will try my best to reply as soon as possible!

Again, thank you very much for your time and kindness :D!
I love you all!


SIncerely,

Jun
12 years ago
 
Client
Dear everyone,

I have searched for some inspirations for you!
It would be great if you can take a look for your inspirations :D!

http://dribbble.com/shots/517514-Pupstack-Logo
http://dribbble.com/shots/109457-Cloudhouse-Final
http://dribbble.com/shots/286857-Billfold-Logo
http://dribbble.com/shots/561492-Checklist The icon of this logo is very simple, but has great idea!
http://dribbble.com/shots/300699-Learngolf-Logo-Design

Here are some of famous logos that starts with a "p".
Both use simple typography, but also have uniqueness.

https://path.com/
http://pinterest.com/

I hope the inspirations above will help you get an idea!
I will search for more inspirational logos to help you get more ideas, so stay tunes :D!


Best regards,

Jun
12 years ago
 
Client
Dear everyone,

First of all, thank you very much for all of the entries that we are receiving!
We have just updated the ranking of all of the entries!

We have selected about 8 of logos that caught our attention.
We want to put more logos in the ranking, but if we select too much,
we believe it would become harder for everyone to understand what we want.

Again, please remember that just because your logo is not in the ranking, don't give up!
We are constantly updating the ranking, so that everyone will get an idea of what we are looking for,
so everyone has a chance to get in the ranking ;)!

We are looking forward to more if your works :D!
Love you all!


Sincerely,

Jun
12 years ago
 
Client
Dear everyone,

We just received a question regarding coloring for the logo,
and we prefer the coloring to be unisex.

Since "pairs", the online dating Facebook app, is for male and female users,
the coloring of the logo should be unisex, and fit both male and female users.

So, please don"t make it too much pink or too much green.
We want our logo to be loved by male and female users :D!


Sincerely,

Jun
12 years ago
 
Client
Dear everyone,

First of all, thank you very much for all the entries that we have received.
The number of entries passed over 500, and we are really excited for the activeness of our logo contest!

After we did a discussion within the project team,
we have decided that we would like to see even simpler and minimal logo.
As you can see in out updated ranking, we have placed logos with simple font on the top.

Currently, we are seeing logo with bold fonts, logo that looks cheap, logo with really bright, etc.,
but it would be very nice if we can see more great ideas on typography!
Ultimately, we will decide the top 5 logo based on the shape (or the font) of the logo.

But please don't misunderstand!
"Simple" doesn't = Create a logo with Helvetica!
We want to see simple font, but with a slight twist or uniqueness!

We have less than 13 hours left, but we are looking forward to receiving the final update from everyone!
Please remember typography, typography, typography!


Best regards,

Jun
12 years ago
 
Logo Designer
Dear CH
Is the icon more important or just the typo - just a clarification
regards
Mare
12 years ago
 
eMp
Logo Designer
12 years ago
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