Good morning, Violet. I like seeing the full "diagnostics" written out now that you gave us a couple of options. I also like the use of the same colors from "ResearchDx" but with a twist on how to incorporate the arcs. It would be nice to have the graphical element carry over.
Any thoughts on how you might emphasize the key value proposition for the customer lab? The key benefits are that they provide excellent quality and turn-around-time but do so while integrating into the customer's own operations without competing for the customer's business. The founder said at one point" we want to think of us as just part of their laboratory team".
The arcs from ResearchDx would be great to incorporate but definitely not required if another graphical element would better present the value proposition.
Hi, thanks so much for the feedback. For #5, I was designing the icon with the concept of PacificDX being like a safety net for other labs, there help others from falling behind and also deliver accurate and timely results so the customers can be their best.
hi Violet, I like your idea for #5. I think it could be viewed as supportive too -- not limited to a safety net when in trouble but just all the time. I also like that it looks like a check mark because in the end, the "product" that Pacific Diagnostics delivers is a test result. Something about the check mark makes me think of a result -- "ok we're done - -check!"
What I like about #4 is the cross-over of the arcs makes me think of partnership.
Hi there, Submitting a few more variations. #10, #11 uses the same design elements, but showing a horizontal layout in #10, and a vertical layout in #11
#12 is the same as #11, as you can see, but I figured to included it so you can see it without the tagline, if you needed to see that.
Good morning. I have liked many of these designs all along. I just realized that with the "safety net" design and the name of the company being "Pacific", it might look like somebody is drowning. I didn't see this before, so I'm going to ask my colleagues this morning what they think and see if they raise the same issue. Therefore, I think I prefer entry #33 because with the vertical design, it is less likely to be interpreted that way.
Morning, Thanks for your thoughts. Let me know what your colleagues thoughts. I didn't notice that before, but if it's an issue, I would be more than happy to try to change it. Bests, Violet
Thanks so much. I just talked with my colleagues. We all like it, so we would be interested in any thoughts you have to minimize that element. They had not interpreted it that way, so that's good. We were wondering about making it just a checkmark -- like the customer can just check off this need form their list when they partner with us.
#93 Hi Violet, We are leaning toward #93 as the winner. We would like to see it with a darker tagline. Also, could we see a version without italics in the tagline? Liz
Hi Violet, My colleagues and I just spoke and want to pick #156 as the winner but would like to see a version where the lighter blue is less aqua. For example, entry #118 has nice colors. COuld you provide us something like that?
Also, we may want to have a landscape version of the logo just in case...we can only pick one design as a winner. Could we contact you separately to arrange to purchase a landscape version? You can reach me at kearney@genomicstrategy.com.