What We Do
Designers: seeking new designs! We're a real estate financing firm specializing in residential and commercial real estate in California and India. We also invest in physical infrastructure projects, growth firms and small funds.
Top Three Things to Communicate
#1 - We are professional, experienced and serious investors
#2 - We invest in real estate in major cities (though we seek a stylized design appropriate for other investments as well)
#3 - We are a partner you can depend on
Our Target Audience:
We seek a logo design to use primarily for business cards. Our target audience is other real estate investors, real estate developers and entrepreneurs seeking real estate or angel financing. Demographically, the audience is 2/3 male, based in the San Francisco bay area or Mumbai India, higher income, with graduate degrees. They are often financially savvy, sophisticated, but engaging, interesting and creative problem solvers and visionaries. A large part of our business will be investing in multi-family residential projects (condos, apartments), and some commercial projects. Though we're a small, nimble firm, we have deep experience and ideas.
designers: let me open up colors for fresh ideas. Try anything, though I'm interested in seeing greens (maybe dark, saturated greens?), various blues, wine/maroon. Less interested in bright yellow/orange though feel free to use up to 4 colors.
Our Ideas and Additional Information:
-Will use design to make 2-4 color business cards (possibly name + logo on front, horizontal or vertical layout), and back with a solid color and possibly light logo based on design.
TIP to be well ranked: Consider suggesting a business card design in your logo. I'm having difficulty imagining how some designs will look as part of a card layout. Be creative. For example, the front of the card could have an icon and name, and the back could be 2/3rds the space off-centered or adjusted design/icon/sleek graphic or lines with the name in small text. Just ideas!
-We gravitate towards professional, western, clean designs (e.g. maybe something stylized (e.g. city or building skyline and name), though we're very open to other ideas. Take a look at photos of the San Francisco, Los Angeles, or Newport beach CA skylines.
About us for ideas:
-We're global. Major investments likely in San Francisco (which has a gorgeous skyline and inspiring elements) and Mumbai, though may invest beyond.
-FYI, a recent project we participated in was to develop (start to end) a major toll bridge in India. It is a modern, single cable-stayed design. (Here's a pic from the bridge designer: http://www.ibtengineers.com/Second-Vivekananda-Bridge.html). We are more focused on real estate rather than infrastructure just now, but the concept of bridging/bringing together is intriguing.) Designs with only our bridge will be rejected: focus on Real Estate.
FYI, some designs that seem to work well for many of our uses might have an icon left, then bar, then words, but your design might improve this or try something fresh.