Otsego Pickleball AssociationLogo Design Contest

Otsego Pickleball Association: Brand Overview and Target Audience

The Otsego Pickleball Association, based in Gaylord, MI, is a dynamic community organization dedicated to promoting the fast-growing sport of pickleball. Our brand stands for a blend of athleticism, community spirit, and inclusivity. We organize local tournaments, leagues, clinics, and social events, ensuring that players—from beginners to seasoned competitors—experience the fun, fitness, and camaraderie that pickleball offers.

What We Do:

Promote the Sport: We host tournaments, leagues, and training sessions that cater to all skill levels, making pickleball accessible to everyone in the Gaylord area.

Build Community: By fostering a friendly and supportive environment, we bring together people of all ages and backgrounds, united by a shared passion for the game.

Enhance Lifestyle: Our programs not only encourage physical fitness but also promote social interaction and healthy, active lifestyles.

Target Audience:

Recreational Players: Those who enjoy the sport as a fun way to stay active and socialize.

Competitive Athletes: Players seeking to improve their skills, participate in local tournaments, and experience a higher level of competition.

Community Enthusiasts: Individuals and families in Gaylord and the surrounding areas looking to connect, engage, and support local sporting events.

All Ages and Backgrounds: From youth eager to learn the game to seniors looking to maintain an active lifestyle, our inclusive programs cater to a diverse community.

Yellow – A vibrant and energetic nod to the sport itself.

Blues - Symbolizes the beautiful lakes and crisp northern, open skies in Michigan.

Greens - Represent the lush northern Michigan forests and natural surroundings. Tying in the forests, parks, and outdoor lifestyle.

These are general ideas.
Be as creative as you want to be.
You do not need to stick to the ideas or incorporate them all.

Pickleball Imagery – Feature a pickleball (yellow with perforations) and/or a paddle to emphasize the sport.

Modern & Minimalist – A sleek, clean design that works well on apparel, posters, and digital platforms.


Michigan Shape – Incorporate the shape of Michigan, highlighting Otsego County or Gaylord with a marker or star (Ball)
The state’s silhouette with a pickleball paddle, ball or such

Pickleball Trail – A pickleball bouncing and leaving a curved trail.

Crossed Paddles –

Minimalist Paddle & Ball – A simple, clean logo with just a paddle and ball, possibly with a subtle Michigan reference.