I like these designs. They're simple and elegant. If we wanted to just have the logo without the text, e.g. just the circle pattern, would it look ok? We like the idea of being able to put the logo alone, say, on one of our products, where we don't have space or where text is too much.
You can disregard my former comment. We're moving more towards the word mark similar to what you've already submitted. Basically, don't separate out the word and the icon like I asked earlier. We love it.
Some other thoughts though. Can you work a bit on the font? We want something that conveys flow or movement. One idea is to make the whole word italicized or just the "fluidics" part, but any other ideas that convey flow would be welcome.
You can disregard my former comment. We're moving more towards the word mark similar to what you've already submitted. Basically, don't separate out the word and the icon like I asked earlier. We love it.
Some other thoughts though. Can you work a bit on the font? We want something that conveys flow or movement. One idea is to make the whole word italicized or just the "fluidics" part, but any other ideas that convey flow would be welcome.
I like the blue in #79 but we also may want to see the darker blue we indicated in our brief. Can we see #79 in the darker blue and potentially a version with the left and the right parts of the word in different blues?