Optalytic Logo Design Contest

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Optalytic has selected their winning logo design.

For $475 they received 689 designs from 79 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
tbuckingham
United States

Slogan

Data Matters (Unofficial slogan)

What We Do

Optalytic is a business intelligence consulting firm specializing in financial analysis, Business Intelligence, data modeling, executive-level dashboard development, and more. We target all industries and our audience is someone/anyone in the business who works with financial and/or operational data regularly for reporting. CEO/CFO down to junior analyst in the business.

Industry

Consulting

Color Preferences

I am open to all colors but I am drawn toward navy with a contrasting color (No lime green, Red, orange, or any other neon colors).

Our Ideas and Additional Information:

This is a Business Intelligence data -focused consulting company. I'd like my logo to be clean yet clever. For example, I like the hidden arrow in the FedEx logo.

BI (Business Intelligence) is a technology-driven process for analyzing data and presenting actionable information to help executives, managers, and other corporate end users make informed business decisions.

I came up with the name Optalytic by merging together Optimization and Analytics. What we do is business optimization through the use of analytics. We provide insight into the business through the use of advanced data and financial modeling, and dashboard development.

I am open to all ideas however my initial thought was to make use of the first letter "O." For example, a magnifying glass could represent the uncovering of information through the use of data and so on. Think outside the box. I am not necessarily looking for you all to use the "o"... Feel free to use other letters as well. Get creative. Also nothing too simple that is just looks like my name "Optalytic" with a fancy "O". I could do that myself. Try an find a way to incorporate data, intelligence, analytics, etc... into the logo subliminal messaging... Looking for creative genius!

I attached a copy of the current logo I designed (very simple) highlighting simplicity, use of color/contrast and subliminal messaging. The new logo doesn't have to be this simple but has to somehow creatively convey what we do.

Themes

Masculine
Simple
Modern
Refined

Style Inspiration

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