Top Three Things to Communicate
#1 - That this is the ultimate shopping site: all your options in one place
#2 - That this is web 2.0: anyone can add their products (or reviews)
#3 - A clean, fresh, consistent place to shop online.
Dark Blue, Electric Blue, Light Blue, Silver, Light Grey, Dark Grey, White, Black.
Our Ideas and Additional Information:
There should be enough "pop" or boldness to the logo that it will stand out if it ever becomes a window sticker competing with Visa or Yelp stickers on merchants' storefront windows.
Our overall design concept is to provide a very clean, crisp platform where the products (which are very colorful) can shine. Apple, Crate&Barrel, and Volkswagon's websites are good examples of the direction we want to go in.