Openshelf Logo Design Contest

Openshelf has selected their winning logo design.

For $300 they received 101 designs from 15 different designers from around the world.
Contest
Logo Design Brief
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openshelf
United States

Slogan

shop here. buy there.

What We Do

Online marketplace where anyone, selling anything, can post their products for free.

Industry

Retail

Top Three Things to Communicate

#1 - That this is the ultimate shopping site: all your options in one place
#2 - That this is web 2.0: anyone can add their products (or reviews)
#3 - A clean, fresh, consistent place to shop online.

Our Target Audience:

Anyone who shops online.

Color Preferences

Dark Blue, Electric Blue, Light Blue, Silver, Light Grey, Dark Grey, White, Black.

Our Ideas and Additional Information:

There should be enough "pop" or boldness to the logo that it will stand out if it ever becomes a window sticker competing with Visa or Yelp stickers on merchants' storefront windows.

Our overall design concept is to provide a very clean, crisp platform where the products (which are very colorful) can shine. Apple, Crate&Barrel, and Volkswagon's websites are good examples of the direction we want to go in.

Themes

Simple
Gray
Bright
Modern
Sporty
Secure
Playful

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs

Entries
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Contest Entries

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Discussion

Discussion

openshelf
United States
Hi Jason,

Thanks for doing this so quickly!

I took a look at your portfolio, and I really like what you did for Native Range and Peanut Press. I think both of those logos are more in line with what we're looking for: something a little more simple or classic. In each of those, I like it that there's a design element that's related to their name, and there's a more basic color concept.

This version seems to have a little too much going on and the icon doesn't quite hit the mark. I have no idea how to incorporate a shelf (or anything else that works with our name), but if there's a cool version of a shelf or other shopping related icon that could be integrated, that would be great.

I'd also like to see a logo against a dark blue or a dark grey background if possible. We're not committed to that direction, but there's a strong chance we'll use our logo in our header in a way similar to the way logo tournament uses their logo within a dark background header.

thanks!
13 years ago
openshelf
United States
Thanks everyone for so many thoughtful entries!

I like #11 the most because it is the friendliest of them all. I realize, in looking at all of these, that there's a fine balance between classic and fun. We're really hoping we can end up with something that is both (Amazon's logo seems to strike that chord for example).

We'd love to see some concepts that use more of a navy blue or even white against a navy background (or dark grey background). The tandem of a dark blue and a lighter blue (as Facebook employs) is also something we like.

Lastly, while we like the price tag concept because it creates a nice pictoral reference to what we do, it gives too much emphasis to price, which is something we want people to avoid. We hope people use the service because of the nearly infinite selection moreso than as a simple price comparison service.

Is this helpful? If there's any other detail I can provide, please let me know.

One other thing: we're open to seeing Openshelf spelled in any number of ways: all caps, all lower case, with a .com or without. We liked seeing the words differentiated in some way: stacked as they are in 12 and 13 or with different colors (or using bold and non-bold?) letters as in #11.

thanks everyone!
13 years ago
openshelf
United States
The basic shape of entry #11 really works well for us, but we'd love to see more fonts, colors, and icons other than price tags.

Perhaps some of the following could be used:
Navy blue, Facebook (periwinkle) blue, a shopping bag, an abstract shelf...

thanks.
13 years ago
openshelf
United States
Just found an icon that could be really cool:

http://www.designswan.com/archives/tag/icons

If we created a blue "open" sign like the one here (toward bottom of page) and then used that to create a logo similar to YouTube, that could be great!
13 years ago