Our Ideas & Additional Information
simple, modern, trustworthy, professional
Use “visual double entendre” i.e. two pictures wrapped into one through clever interpretation of a concept or idea
strive for something that is uniquely recognizable; a unique design/logo, potentially with custom type
Make the logo as simple as possible (think nike swoosh and apple but also “active” like we are going to do something for you)
Ensure it is symmetric and ensure that when you look it at, we all know what it means