OnBrand ABLogo Design Contest

Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ Rank designs daily -- this will encourage participation.
~~ Rank and re-rank a variety of designs to get a variety of new entries.
~~ Ranking gets your contest noticed! Unless your contest is Private, 1st place entries are posted to the portfolio page: https://logotournament.com/portfolio
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you will see.
~~ Designers are not offended by "Not Interested".
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monetary means of showing appreciation for the Designers' hard work.
~~ Designers earn points for ranked designs. We like to earn points.

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914

You can also look in: https://logotournament.com/forum/contest_holder_discussion .

Example #2 is good - it shows efficiency and professionalism in the wordmark. Now, something a bit more colorful (using colors in the brief) or creative for the graphic so it doesn't look sterile will be great.

To summarize, the wordmark should convey the seriousness of our business - we're able to be the reliable distribution partner our customers and vendors demand. The graphic/icon should convey the fun, color or excitement of the brands we work with, who we are and how much fun it is to be a part of our organization.

If the wordmark is simple like in #2 and #9 and the graphic is somewhat aggressive or simple but using aggressive colors (blood red, slime green, etc) then I think we've got great progress.

Also a note, if having "AB" makes a good logo more difficult, the wordmark is OK to just be "OnBrand"