Oliveira Pools designs and builds swimming pools, backyard "personal paradises", and provides swimming pool remodel/replaster services in the southern California, USA market.
Industry
Home & Garden
Top Three Things to Communicate
#1 - Credibility and Trust -- our business is relationship based
#2 - Innovation and Excellence in Design and Craftsmanship -- we do simply amazing work
#3 - Solid Company that is surging forward in this down economy
Our Target Audience:
Residential homeowners with the ability to purchase or remodel a swimming pool, and commercial properties such as hotels, apartment complexes, and other properties with swimming pools or hardscape/landscape needs.
Generally middle to upper income men and women in the California market. Active, outdoor lifestyle preferring outdoor entertainment and swimming activities.
Color Preferences
Blue (water) is the primary color.
Also: Green (plants), Earthtones (Hardscapes), ORANGE
Company has long used a PALM TREE as an iconic part of its logo and artwork. We are interested in continuing this trend, in either a specific or abstract manner (i.e., making a letter "i" into a tree -- though that is just an example, not a REQUIREMENT).
#7, #8 -- Probably too much detail. Our current logo has WAY too much detail and we are looking to create a simpler mark. We like the effort, and want to see what else you have to offer.
The simpler designs are preferred. Has anyone considered using the "O" as a pool motif? Also, more freeform/brushstroke type lettering for the O or the entire name may be of interest -- as opposed to purely Sans Serif fonts.
We really like the blues, but would like to see some other color concepts or color spots in some of the designs. Some ideas might be for a "tile" line (even at an abstract level) just above the water. There is also a brick ("coping") line on pools.
Many of our projects are designed around PEOPLE -- people smiling, splashing, diving.
Many of our projects involve rock formations, waterfalls and slides coming down the side of a waterfall/cave.
Wow! There are some great designs here. I would really like to see some fresh takes on the whole swimming pool / backyard paradise theme. We do lots of rock caves, waterfalls, palm trees, tile work.
I haven't seen much with water SPLASHING -- and there is definitely a lot of that going on!
Thank you for all the designs -- I hope we hit 100+!
#13 is still the leader after multiple days -- but all of them that are ranked are still in contention for many reasons.
We are really liking the idea of showing WATER, TREE, and STONE/BRICK/TILE (since those are key elements in all of our pools and projects).
We would like to try the following tagline: Pools & Dreamscapes (feel free to capitalize as you like, use &, + or "and" as you like)
Also, possibly see BROWNish tree trunk color, little bit more vibrant green on palm leaves.
Much of what we do involves stone/brick/tile for the pool / around the pool. I would like to see some hint of those types of "hardscape" materials integrated with the "waterscape" and "plantscape" elements already there. The obvious challenge is to keep it from getting cluttered. Simplicity is the essence of good design.
DESIGNERS: Please don't copy concepts or elements of concepts. I know we are all exposed and influenced by similar shapes, symbols and figures, but you can't simply take a design element and flip it or double-it up and say it's your concept. The wave in my design has been copied by many designers here, flipped, stretched or simply doubled-up...That is copying. Come up with your own wave. In this contest, that wave is my idea, my concept.
Here are a couple of hundred photos from 3 recent projects. Perhaps this will lend some additional insight as to our services and image. Also, a BIRD OF PARADISE plant may be an acceptable alternative to a palm tree -- it offers a similar tropical feel, but with some additional color.
EVERYONE: Please check COMPANY NAME spelling on all ranked an unsorted logos. O L I V E I R A
These are going to final presentation with our executive management and marketing department tomorrow, and we do not want typos.
We are EXTREMELY impressed with some of the exceptionally simple designs, as well as those designs that INTEGRATE the various aspects of what we do into elegant, harmonious works.
We wish we could pick 50 different logos! -- So many of you have amazing talent. We have a number of other companies and will start to post those design jobs as well. Some are for logos, some are for Web site icon sets based on the logos.
We would really like to see some logos using the "O" as a background, more free handed / brush-stroke mark behind Oliveira.
We are modifying the sliders for this last day, as we are looking for some variants that are brighter, more splashy, and more energetic. We have two schools of thought going at the company concerning logo direction, and all are equally up for grabs as far as winning the contest.
