Oliveira Pools Logo Design Contest

Oliveira Pools has selected their winning logo design.

For $600 they received 348 designs from 74 different designers from around the world.
Contest
Logo Design Brief Hide
tomfuller
United States

What We Do

Oliveira Pools designs and builds swimming pools, backyard "personal paradises", and provides swimming pool remodel/replaster services in the southern California, USA market.

Industry

Home & Garden

Top Three Things to Communicate

#1 - Credibility and Trust -- our business is relationship based
#2 - Innovation and Excellence in Design and Craftsmanship -- we do simply amazing work
#3 - Solid Company that is surging forward in this down economy

Our Target Audience:

Residential homeowners with the ability to purchase or remodel a swimming pool, and commercial properties such as hotels, apartment complexes, and other properties with swimming pools or hardscape/landscape needs.

Generally middle to upper income men and women in the California market. Active, outdoor lifestyle preferring outdoor entertainment and swimming activities.

Color Preferences

Blue (water) is the primary color.

Also: Green (plants), Earthtones (Hardscapes), ORANGE

Our Ideas and Additional Information:

current logo can be seen: http://oliveirapools.com

This is outdated and we want simplification. We do like how the "O" was used as a pool motif -- something to consider, but not required.

Themes

Feminine
Colorful
Bright
Luxury
Expensive
Playful
Modern
Raw
Exotic
Sporty
Adventure
Complex

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

tomfuller
United States
Company has long used a PALM TREE as an iconic part of its logo and artwork. We are interested in continuing this trend, in either a specific or abstract manner (i.e., making a letter "i" into a tree -- though that is just an example, not a REQUIREMENT).

12 years ago
tomfuller
United States
Focus should be on the "O" or "Oliveira". "Pools" or "Pools & Landscapes" or similar taglines that include "Pools" are acceptable.
12 years ago
tomfuller
United States
We like what we are seeing! Keep up the good work!
12 years ago
tomfuller
United States
Wow! We like what we are seeing, but want to see MANY MORE IDEAS. Keep them coming!
12 years ago
tomfuller
United States
#6 We like the water swoosh and would like to see more variations and other ideas you have.
12 years ago
tomfuller
United States
#7, #8 -- Probably too much detail. Our current logo has WAY too much detail and we are looking to create a simpler mark. We like the effort, and want to see what else you have to offer.
12 years ago
tomfuller
United States
#3, #4 Like the use of the "i" for a tree trunk, but perhaps a bit more character to the tree. "POOL" is creatively done, but a bit hard to read.
12 years ago
tomfuller
United States
The simpler designs are preferred. Has anyone considered using the "O" as a pool motif? Also, more freeform/brushstroke type lettering for the O or the entire name may be of interest -- as opposed to purely Sans Serif fonts.
12 years ago
tomfuller
United States
The company's CURRENT LOGO CAN BE SEEN HERE: http://oliveirapools.com
12 years ago
tomfuller
United States
We really like the blues, but would like to see some other color concepts or color spots in some of the designs. Some ideas might be for a "tile" line (even at an abstract level) just above the water. There is also a brick ("coping") line on pools.

Many of our projects are designed around PEOPLE -- people smiling, splashing, diving.

Many of our projects involve rock formations, waterfalls and slides coming down the side of a waterfall/cave.

I hope these items add additional insight.
12 years ago
tomfuller
United States
Wow! There are some great designs here. I would really like to see some fresh takes on the whole swimming pool / backyard paradise theme. We do lots of rock caves, waterfalls, palm trees, tile work.

I haven't seen much with water SPLASHING -- and there is definitely a lot of that going on!
12 years ago
tomfuller
United States
Thank you for all the designs -- I hope we hit 100+!

#13 is still the leader after multiple days -- but all of them that are ranked are still in contention for many reasons.

We are really liking the idea of showing WATER, TREE, and STONE/BRICK/TILE (since those are key elements in all of our pools and projects).

We would like to try the following tagline: Pools & Dreamscapes (feel free to capitalize as you like, use &, + or "and" as you like)

Also, possibly see BROWNish tree trunk color, little bit more vibrant green on palm leaves.

Much of what we do involves stone/brick/tile for the pool / around the pool. I would like to see some hint of those types of "hardscape" materials integrated with the "waterscape" and "plantscape" elements already there. The obvious challenge is to keep it from getting cluttered. Simplicity is the essence of good design.

Thank you!
12 years ago
disenolopez
United States
DESIGNERS: Please don't copy concepts or elements of concepts. I know we are all exposed and influenced by similar shapes, symbols and figures, but you can't simply take a design element and flip it or double-it up and say it's your concept. The wave in my design has been copied by many designers here, flipped, stretched or simply doubled-up...That is copying. Come up with your own wave. In this contest, that wave is my idea, my concept.

Thank you,

Christian
12 years ago
tomfuller
United States
Here are a couple of hundred photos from 3 recent projects. Perhaps this will lend some additional insight as to our services and image. Also, a BIRD OF PARADISE plant may be an acceptable alternative to a palm tree -- it offers a similar tropical feel, but with some additional color.

http://pixelsandpalettes.zenfolio.com/f319079622
12 years ago
tomfuller
United States
EVERYONE: Please check COMPANY NAME spelling on all ranked an unsorted logos. O L I V E I R A

These are going to final presentation with our executive management and marketing department tomorrow, and we do not want typos.

We are EXTREMELY impressed with some of the exceptionally simple designs, as well as those designs that INTEGRATE the various aspects of what we do into elegant, harmonious works.

We wish we could pick 50 different logos! -- So many of you have amazing talent. We have a number of other companies and will start to post those design jobs as well. Some are for logos, some are for Web site icon sets based on the logos.

Again, thank you all for the excellent work!
12 years ago
gummer
United Kingdom
all my entries have gone..lol
12 years ago
Suddenly Last Summer
Vatican City State (Holy See)
CH- In stylistic slider your marked "simple", are you sure about you?
12 years ago
tomfuller
United States
We would really like to see some logos using the "O" as a background, more free handed / brush-stroke mark behind Oliveira.

We are modifying the sliders for this last day, as we are looking for some variants that are brighter, more splashy, and more energetic. We have two schools of thought going at the company concerning logo direction, and all are equally up for grabs as far as winning the contest.

Thank you for your continued participation.
12 years ago
hipties
United States
I like your first choice! Good job!
12 years ago
gummer
United Kingdom
how long will this take? 1 year?
12 years ago