Ocular TheranosticsLogo Design Contest

Logo Design Contest
Contests / Ocular Theranostics

Ocular Theranostics has selected their winning logo design.

For $375 they received 74 designs from 10 different designers from around the world.
5th
#63

Withdrawn

New
#1

Withdrawn

New
#62

Withdrawn

New
#30

Withdrawn

New
#74

Withdrawn

New
#73

Withdrawn

New
#72

Withdrawn

New
#71

Withdrawn

Prefers others.
#14

Withdrawn

Prefers others.
#13

Withdrawn

Prefers others.
#12

Withdrawn

Prefers others.
#10

Withdrawn

Prefers others.
#9

Withdrawn

Prefers others.
#8

Withdrawn

Prefers others.
#7

Withdrawn

Prefers others.
#6

Withdrawn

Prefers others.
#2

Discussion

 
Logo Designer
Hi,

My first concepts for your logo. Happy to make changes and welcome your feedback.

Thanks,
Catherine
12 years ago
 
Client
I love both of these. The little squares that you have on the ocular surface look sophisticate, simulate tears, which is our focus, and also sort of highlights our core technology. Beautiful.
12 years ago
 
Client
Catherine,
Could you show us a design without the tagline?
Thanks
12 years ago
 
Logo Designer
Thank you, I was trying to convey the technology and the eye surface as the focus so I'm glad it came across! I will try a few more variations based on the same concept for you to consider.
12 years ago
 
Logo Designer
I'll await your feedback on colors, fonts etc. Can combine elements from any of the concepts.

Thanks,
Catherine
12 years ago
 
Client
Catherine,

Can we see the eye of number 2 with the font of number 1? I sort of like the tears or eyedrop or whatever that's above and the corner of the eye in number one. My colleagues sort of prefer the other eye. But we all agree that the font of number 1 is better.

On design 2, can the shading on the lower half of the design (not the squares but the larger block of shading) be a bit lighter? I think that shading sort of dominates. I like it but maybe a bit lighter.

Entry number 10, current rank #4 is growing on me.
12 years ago
 
Logo Designer
Hi,

#12 is eye from #2 with font of #1
#13 is the design with lighter shading
#14 lighter shading still..
12 years ago
 
Client
Hi Catherine,

Number 14 is my favorite. Sorry I didn't make this clear before, can we see it with the tagline like you had (again, in the font from #1.

12 years ago
 
Logo Designer
Hi,
Sorry about that - #30 is #14 with tag line.
12 years ago
 
Logo Designer
Hi,

#62 and #63 to fit within the aspect ratio for your website. You could use this horizontal version for website and wider formats, then the vertical version ( #30 ) for other media/print that suited.

#63 I've deepend the colors to fit more within your website as well, though I'm not sure the website is a final template?

Thanks,
Catherine
12 years ago
 
Client
Recent feedback from women has raised a serious issue with your graphics. They say that they resemble women's genitals. Once they said it, I couldn't help but agree. We would love to see other entries.
12 years ago
 
Logo Designer
Ok, as long as I'm still ranked in the top 5 I can submit entries while in the 'judging' phase.
Would you still like to stay with the tiny squares on the eye surface, and I just change the way the eye is drawn?
12 years ago
 
Client
the ranking should be ok. we are not commited to the squares.
12 years ago
 
Logo Designer
Hi,

I've submitted some new entries/concepts. (Totally avoiding the issue of my original design! :)

All are based on the 'eye' some more abstract than others - conveying the 'innovation' aspect of your company. Recognizable/strong in that the graphic would stand alone as a brand, but work well with the text as well. Happy to make changes to any of the fonts etc.

Thanks,
Catherine
12 years ago
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