Oh Wow - we did get something from you. I need to digest these a bit more. I am going to ask some friends for help soon also so please don't take them. Check my other letter to you on other notes. These 33 and 32 are beautiful but might be a little on the heavy side for us.
I'm putting you in the final but I would like you to start over.
I will publish an update within one hour of the end of the contest to clarify what we like. :) I love your portfolio and I hope you can step up and create something amazing for us. I like especially: Fresh Leaf Farms, CTTC Electrical, Mahan and Associates, SJRCD, Auction and Realty, Health Leaders Academy and Interactive Defense.
Please look for my updated brief after the close of the contest. I love your work - I just excluded a woman who worked hard for us but they were just a bad fit. We love your portfolio and hope you will give us your best. :) Kent
Please look for an updated notes and brief within 2 hours of the end of the initial contest. You are a qualifier. Congratulations! We love your work. This has been a learning process for us. Thank you for staying through out lack of clarity. We will publish notes for all of our finalists by 11:30 Mountain time in the USA. Thank you. In the meantime, please review our website at oceanocommunity.com to become very familiar with our business. Thank you. Our Team.
Thank you to all of our Finalists. We greatly appreciate your work and your talents.
This has been a discovery process for us. Now we have 46 hours to look at final submissions.
Clarity for you. 1. We want a Word Mark that we can use in one color if we need to which still looks great. 2. We need a format which in some way - will fit into a square well, for Twitter and other applications so a recognizable Pictorial Mark is likely a good way to fit that format. 3. We want lower case letters. Oceano is a masculine word in Spanish and we feel it is neutralized a little by using lower case. 4. There is symmetry to the the word "oceano" in lower case. In fact we have an "o" on each end and the "e" and the "a" in the middle can be the same letter flipped. It is like a backwards 69, so of course we love that! Please utilize it - (it doesn't have to look like a 69 - just having fun) . 5. We like "ocean" in a more compressed or neutral form. Not elongated - at times - we may use the Word Mark on it's own without the Pictorial Mark. If you have a space at the bottom of the Pictorial Mark where we could later, insert the Word Mark, that would be helpful. In this case, that would most likely be the ocean as we would like you to use a wave image in your Pictorial Mark. Medium to thin letters seem to be working best for us. 6. Most of the time we will use the Pictorial Mark and the Word Mark together. In some cases, like twitter, we may use just the Pictorial Mark. In other cases like stenciling the name on property items or gates, we may use just the Word Mark. 7. We gave you the elements: Wave, Lotus, Surfer, Yoga/Meditaion/Happy person pose. None of them have to be obvious and maybe you don't use all of them. A nice looking wave or a barreling wave, tells surfers that we have good waves - the image may not need a surfer in it, but we are also not against that. 8. Multi-color designs are good but imagine that if the logo is on a black and white printer, that it also works that way as well. Make it flexible. Ideally we will stay with either just blue, just white, just blue and green, just blue and gold.
8 is a lucky number so let's stop there! Please ask questions if you need more direction. Some of you we would like to see start over or make an addition. Others are already close.
Thank you and good luck! We will stay as available as possible to give you feedback.
You have such amazing work in your portfolio - where are you? We aren't sold on what we have here. Use a thin clean font that is either elegant or modern - somewhere in there. Thank you! Please don't give up. We need you.
How would this work as a one color logo? This is a real estate development. We are looking for a more sophisticated look and it needs to be able to print as white on a black background. I think you need to use a more elegant font. This one isn't going to work. Think high end. It has to look more classy and sophisticated. Please ask questions if you have any. You can email me some font choices if you want to ask at oceanocommunity@gmail.com. :) 2 color is fine but it has to be able to work as one color.
Hey! We invited you to our final and we still think you can do it. Think letter mark and think word mark and simplify and take another shot at it. Think luxury, high end real estate. Letter mark elements. Lotus, Joyful figure, Wave. Needs to be good in one color. Can be more. OK, please do it. Our Lettermark is an 'O' - it doesn't get any easier to fill an "O". :) Thank you. Please don't give up. We have faith in you!