Skreet - we need you to lose this guy and start over - the yoga thing is to obvious. You need to start over - if we get you in can you produce something more modern and condensed?
Please look for an updated notes and brief within 2 hours of the end of the initial contest. You are a qualifier. Congratulations! We love your work. This has been a learning process for us. Thank you for staying through out lack of clarity. We will publish notes for all of our finalists by 11:30 Mountain time in the USA. Thank you. In the meantime, please review our website at oceanocommunity.com to become very familiar with our business. Thank you. Our Team.
Thank you to all of our Finalists. We greatly appreciate your work and your talents.
This has been a discovery process for us. Now we have 46 hours to look at final submissions.
Clarity for you. 1. We want a Word Mark that we can use in one color if we need to which still looks great. 2. We need a format which in some way - will fit into a square well, for Twitter and other applications so a recognizable Pictorial Mark is likely a good way to fit that format. 3. We want lower case letters. Oceano is a masculine word in Spanish and we feel it is neutralized a little by using lower case. 4. There is symmetry to the the word "oceano" in lower case. In fact we have an "o" on each end and the "e" and the "a" in the middle can be the same letter flipped. It is like a backwards 69, so of course we love that! Please utilize it - (it doesn't have to look like a 69 - just having fun) . 5. We like "ocean" in a more compressed or neutral form. Not elongated - at times - we may use the Word Mark on it's own without the Pictorial Mark. If you have a space at the bottom of the Pictorial Mark where we could later, insert the Word Mark, that would be helpful. In this case, that would most likely be the ocean as we would like you to use a wave image in your Pictorial Mark. Medium to thin letters seem to be working best for us. 6. Most of the time we will use the Pictorial Mark and the Word Mark together. In some cases, like twitter, we may use just the Pictorial Mark. In other cases like stenciling the name on property items or gates, we may use just the Word Mark. 7. We gave you the elements: Wave, Lotus, Surfer, Yoga/Meditaion/Happy person pose. None of them have to be obvious and maybe you don't use all of them. A nice looking wave or a barreling wave, tells surfers that we have good waves - the image may not need a surfer in it, but we are also not against that. 8. Multi-color designs are good but imagine that if the logo is on a black and white printer, that it also works that way as well. Make it flexible. Ideally we will stay with either just blue, just white, just blue and green, just blue and gold.
8 is a lucky number so let's stop there! Please ask questions if you need more direction. Some of you we would like to see start over or make an addition. Others are already close.
Thank you and good luck! We will stay as available as possible to give you feedback.
I like your font on #84 but lower case. You've been missing the mark on the wave design - cleaner lines. We want clean lines or curves. Not really going for the hand painted look. We didn't mean to offend you. I hope you can produce some more ideas. You have some great work in your portfolio. Thanks.
Hey! We invited you to our final and we still think you can do it. Think letter mark and think word mark and simplify and take another shot at it. Think luxury, high end real estate. Letter mark elements. Lotus, Joyful figure, Wave. Needs to be good in one color. Can be more. OK, please do it. Our Lettermark is an 'O' - it doesn't get any easier to fill an "O". :) Thank you. Please don't give up. We have faith in you!