We want our new logo to be an evolution of our existing logo, not a total departure. We do NOT want a totally different brand feel, but we do want to simplify the colors of the logo, and explore different styles.
Its our 20 year anniversary so we want to incorporate that idea into the logo. We can either say "20th anniversary" or "20 Years" or some how portray 20 years. We want the logo with the 20th anniversary tag to still be able to stand on its own.
The logo should convey
Reliability: The logo should be simple and easy to remember.
Speed: The logo should convey a sense of speed and power.
Trustworthiness: The logo should convey a sense of trust and reliability.
Brand identity: The logo should be consistent with the company's brand identity.
The current logo has palm tree. We would like to keep some version of the palm tree, but we are open to having it with out. The Palm tree is a easily recognizable representation of an Oasis. We would want to try a more elegant style of the palm tree.
Water also represents an osias. Currently the logo uses the blue color to reference that. But we would like to see some ideas where the water is more dominant, where is illustrated in the logo.
https://oasisbroadband.net/