What We Do
Oakpoint is a private foundation that supports organizations that focus on the arts, sciences, education and, disadvantaged youth.
Top Three Things to Communicate
#1 - Experience
#2 - Timelessness
#3 - Caring but strong
Our Target Audience:
Our primary audience is other foundations, organizations we fund, and other donors.
The logo should be traditional / timeless. We are more on the financing side of program support than the operational side. Our ideal logo is understated but elegant.
We do think some sort of play on an oak tree, such as tree rings, a leaf, or acorn, would be nice.
Our demo splits drastically.
On one side it tends to be very wealthy people in the foundation space. These people either have or donate to private foundations and tend to be highly educated professionals.
On the other hand, our demo is the people who work in the programs we fund and the people those programs serve.
We envision the logo having colors and being printed most frequently on a white background. The colors we like are mostly neutral or "tree colors": shades of green, grey, brown, and black. You can use one, two, or all of those colors. The logo should be able to "float" on a white background.
Our Ideas and Additional Information:
We like the shade of green we use for our for profit company, MeyerKeith Ventures (www.meyerkeith.com), but that website is a little too contemporary for this foundation.
We like the idea of some sort of play on an oak tree, such as tree rings, a leaf, or acorn somewhere in the logo.
We like the idea of a style that is reminiscent of old school, letter press, etches, metal-press, art-deco, intaglio printing, and the works of Audubon.