What We Do
The target audience is Nurse Practitioners in the United States. Our company does the billing, credentialing, payroll, and accounting for these medical groups.
Colors that are conservative, but in contrast to the blues that are used on our current website www.compmedsolutions.com. We are going to feature this logo on the first page of our website, so I want the color(s) to be distinctive and pop, but I don't want them to be a carnival either. Complimentary but conservative. Also a feminine color. Our target audience is Nurse Practitioners, who are mostly female. They are members of these organizations www.aanp.org and www.isong.org - so maybe colors that are similar to these sites. Our competition is www.neighborhoodnurse.com - we probably don't want to use these colors. A professional color scheme.
Our Ideas and Additional Information:
We want to convey professionalism, expertise, trust, efficiency, technology, effectiveness, reliability, relationship. Just as a patient trusts the Nurse Practitioner with their health, we want the Nurse Practitioner to trust us with running their medical business.