Our Ideas & Additional Information
- We will be keeping the font/text portion of our logo. We are looking for a graphic to go with the current logo. We are providing the logo to this tournament as a .eps file. We like having the letters “novill” separate from “us”. This emphasizes it’s “Us” – you (the healthcare company) and Novillus, together, working together for better patient outcomes.
- The logo should graphically convey that we are driving these 3 entities (healthcare insurance companies, physicians and consumers) together to achieve better health outcomes for consumers
- A clean, “flat” design is preferred
- Red, black and white should be the predominant colors
- Our target audience is healthcare plans / payors, therefore the logo should not be whimsical – it should inspire confidence for a corporate buyer in the healthcare insurance vertical market
- We picked a Roboto font for our current logo font, but are open to other alternative fonts that convey the same feel as Roboto – modern and clean