Not So SecretLogo Design Contest

Starting to look good. We like the keyhole concept (though still want to see other concepts.) The yellow looks a little harsh. Like the legs, but would love to see other things as well. In general, we don't like the cursive script. And we don't want to use the actual tagline, just the name. Let's not use a shadow under the logo, it limits the ways we can use it.

We don't want any symbols that imply gender because we target women in general, whether they are gay or straight or bi.

Would love to see things like whispering lips as well, richer colors, flirty and playful without being coy.

Now we're getting excited. We've left #1 in the first spot still, because it is the right combo of bold and playful. Still don't like the fancy script, should be simplified. But really like some of the others too. The whispering ones are fun, but maybe a little more flirty? #10 has an interesting concept, but the face in it is a little creepy. However, the circle with the keyhole has a lot of room to play - it could be different colors, or have different things visible in the keyhole. I'm not sure what we like about #4, but something. In general, we'd still encourage all of you to think about the look of the late 1950's and and early 1960's.

Okay, now kind of in love with #12. nice colors (would love to see other colors with similar intensity - blue, green, orange?) The feminine is great, as is the word mark. Still really like #1, except the font. And #7 is really growing on us, I think the only problem there is that the keyhole looks kind of like a penis. These are getting good. We may extend if for a few days since it took a while to get rolling..... Feels like we're just know hitting our stride.

After much discussion, #13 (in the first place rank) is our favorite one. We'd love to see it with a couple minor changes. 1) Not So Secret as three words, each one capitalized. 2) Can we see it with the keyhole / woman totally filled in with the color, no white space or fringe. 3) No pointy leg at the bottom.

And we'd love to see more that play with this kind of bold, feminine form.

Love #23, Brad. Can we see it on a white (blank) background? Would still love to see #1 with much simpler font for the name underneath....