Northshore SmilesLogo Design Contest

We are a dental office in Mequon, Wisconsin — an affluent suburb of Milwaukee — that provides a full range of dental services (preventive, restorative, and cosmetic) for patients of all ages in the Milwaukee area.

We want to remain pretty firmly in the blue family for our primary color. We would appreciate a secondary or accent color in the grey/silver, green, orange, or yellow family. While certain shades of red can work, we would appreciate you avoiding bright red or true red, as it has connotations with blood that we do not want associated with a dental office.

We are a dental office in an affluent suburb of Milwaukee, WI. Our patient base trends older, but we really want to appeal to a younger demographic, including young families. As our name suggests, we are located on the north side of the city close to the shore of Lake Michigan. We are looking to incorporate lake imagery into this logo. In the past, our owner has appreciated visual elements that are incorporated into the name of the office — not separate icons that appear above or to the left of the name. We like the idea of incorporating natural imagery, though allusions to the Milwaukee skyline could also work. We want our logo to feel more upscale and refined, as opposed to playful. PLEASE DO NOT USE TOOTH IMAGES — THOSE WILL BE REJECTED. Smile shapes and images are fine, but our owner tends to reject any ideas that feature individual tooth shapes. Please also understand that this logo will need to appear on small print jobs and embroidered shirts, so the level of detail cannot be too fine. Thanks so much for your work!