Northern Karate SchoolsLogo Design Contest

Logo Design Contest
Contests / Northern Karate Schools

Northern Karate Schools has selected their winning logo design.

For $250 they received 83 designs from 12 different designers from around the world.

Logo Design Brief

Client
Canada
Slogan
Personal Best
What We Do
Founded in 1972, Northern Karate Schools provide men, women and children with the opportunity to maximize their potential through martial arts study.
Industry
Sport
Color Preferences
yellow, black and a bit of red.
Our Ideas & Additional Information
http://www.northernkarate.com

I would ensure they know that we are looking for an evolution of our current brand (which would be considered the crest on the top left corner of the website). We'd like to evolve and simplify while maintaining a similarity that will not have us completely re-inventing the brand. Like perhaps re-using the yin and yang concept.

The logo should be able to exist on it's own, pictorially, but then have the option to have the words "Northern Karate Schools" integrated into it as well.

There is also an option to abbreviate Northern Karate Schools to "NKS" for short.
Themes
Simple
Colorful
Secure

Entries

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Discussion

 
Client
Great work all!!!

Some small pieces of feedback.

Submissions 1-3 aren't the right vibe. We are a large school with 13+ locations. Looking to get away from the "typical" images and fonts associated with martial arts and simplify with creative that is partially corporate and partially martial arts.

Submissions 4-6 are closer but again, looks like a martial arts crest (worn on a uniform) which is a very typical representation of a martial arts school. I do, however, really like the symbol of the guy throwing a jump kick...perhaps you can come up with a few more graphics that are along those lines, which could stand alone as our "brand".

Also...yellow in the logo is a MUST. Black and Yellow are the main colours with red as accents.
14 years ago
 
Client
Hey everyone...REALLY great work.

Can I please request submissions that are a bit simpler and move away from a "circular" theme?

We are looking to re-invent the brand, so I'm looking for ideas and concepts that move away from the traditional "martial arts" look and feel.

Also, please play with black and yellow as the primary colours with red accents...the logos at present are too "red and black" heavy.

Thanks everyone..keep em coming.
14 years ago
 
Client
i like the new additions with the non-circular theme, but I'm looking even simpler than that.

Something classy and simple...not overly complicated.

Picture it on a letterhead in black and white...it should still maintain it's impact, but discreetly.
14 years ago
 
Client
Perhaps it may be easier to accentuate the word "NORTHERN" and then use Karate Schools as a subtext.

This may lend itself to a simpler method of creating a wordmark logo.

We are really digging the logo submissions for our other contest at:

https://logotournament.com/contests/integr8

Please have a look at those logos and perhaps build some logos around that.
14 years ago
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