North Ridge Ventures Logo Design Contest

North Ridge Ventures has selected their winning logo design.

For $250 they received 160 designs from 28 different designers from around the world.
Contest
Logo Design Brief
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split5
Canada

Slogan

We make dirt look good

What We Do

Heavy Equipment Contracting. We move dirt, grade it, haul it, clear dirt.

Industry

Construction

Top Three Things to Communicate

#1 - Longevity
#2 - Hard WorK
#3 - Quality and Ethics

Our Target Audience:

Age: 35-55
Sex: Male
Location: Fort Saint John
Income: 100k plus
Occupation: Oil and Gas, Geo Technical Engineers,

Color Preferences

Yellow - Similar to Caterpillar
Black - masculine (black ant)
Gray

Our Ideas and Additional Information:

Caterpillar logo like the grays and blacks yellow

Themes

Masculine
Simple
Serious
Modern
Raw
Commonplace
Sporty
Adventure
Gray
Bright
Loud
Necessity

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Emblem

A badge that usually envelopes the logo
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
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Contest Entries

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1 2 3 4

Discussion

Discussion

split5
Canada
We would like to see an ant (black or dark red ant) in the logo. Hard working ant maybe with a work hat or something.
13 years ago
split5
Canada
i should have some feed back for your tomorrow
13 years ago
split5
Canada
we likes the ant inside the loader
it should be a bulldozer or an excavator (we don't own any loaders). Most of our equipment is either yellow or grey.

it just need to be more professional like the others.
13 years ago
split5
Canada
I really like the logo 1 and two. The ant thing was not working to well. If you would do more version of something similar to the two to that would be great. The 3rd logo is not very professional but I do like the structure of it. we need to delete the ant. instead of tires we need tracks.
13 years ago