Friendly impression is the first thing I want to show in my logo designs. Why? Because the business is directly related to the costumers. I think it's very important to maintenance relationship with all costumers. The other things to be presented for the business identity is a kind of business it self. I choose the blue sea color to represent what is related to the sea life. The icon is a simplify of a fish. Modern, simple, and friendly look. Orange is the accent color that will take the eyes to something contras for the blue. The first design I created on the dark color (deep blue sea color) background, which I believe will be very usable to implement it on the billboard, sign system, big banner, or any other medias that designed to be viewed from the distance. The second came up with a lighter background, which I believe will be usable for any company identities design such as name card, letterhead, envelopes, etc. I think we can say those two design as one because the using of them is depend on what media or what theme we will be used. If later you prefer to choose these designs, you can switch the color whatever you want. You own all the rights, you are the boss.. ( I will be honored of course..) On the tagline, the word of “seafood” is larger than the others. I typed it with capital word to re-described the business. Based on the same concept, I have putted the “dot” character at the end of the tagline. Now.. it is VERY CLEAR that NHAN International is a leading SEAFOOD wholesaler company! Thanks.. Be greatfull..!