I do like entry #11, but feel it's a little too skinny. I'd like a bit more presence. I loved the crisp font (but again, a little thicker would be great), and felt the bottom font was a little too hard to read. After seeing the reflection (which I loved!) I realized that may be too hard to see in print and apparel.
I like entry #10 as well - that is a great logo and it keeps catching my eye. Maybe if we add the "No Guts No Glory" part?
I really like entry #12 too. I thought this may be great for a secondary logo. I'm very drawn to it and I'm trying to see if this fits with where my business is headed. It looks a little like an apparel logo - and it's great. So thinking about all three of those logos.
You are doing great work! Once the contest is over I would love to hear more about other design services you offer!