"The service is new, but it will become our standard and essential in our life." I wanted to convey the message as simple as possible. I wanted to incorporate the "japanese" part with the colours and the selfmade typography which should look like japanese "kanji" (that's why I placed the type in a vertical position. The red "new" should stand out first & look like the last three letters from the word "normal" to emphase the message of your company-name.