This is what the logo should convey:
Finally, we’re different because we have a team of people here to support our clients and we really focus on forming a lifelong relationship with you. You’re not just a name and file number to us. We really care about getting to know you, making sure that we serve you the best way possible, and making sure that you’re comfortable with everything that is going on with your planning. You can reach out to us anytime, at no extra charge, as I discussed earlier. We review your estate plan at no cost every three years, to make sure that everything’s up to date, because estate plans aren’t “set it and forget it” documents – they have to evolve over the years as your situation evolves. We have membership plans available if you want to have a review more often than every three years, and that’s something we’ll talk about later, but for now just know that by becoming a client here, we consider you a part of our family
Also it's a kid friendly environment. If parents come in their kids are welcome!