The color palette should be strong but not bright. Many of the uses will be on a dark background (possibly charcoal or black or deep blue). The use of green somewhere has a good association with money. This software is all about making more money for the dealership owner. Also giving him peace of mind that the software is finding all the ways for him to capitalize on the incentives without missing any. Every year there are numerous incentives that are hard to track and with many rules. The software takes the hard work out of tracking them and offering solutions to getting maximum bonuses. The name "Net Impact" is design to imply it will have a positive effect on the Net Profits.