Net ImpactLogo Design Contest

It is a software for the Automotive Retail Industry (Car Dealerships). It is designed to help them take best advantage of the Manufacturer incentives that help them make more profit.

The color palette should be strong but not bright. Many of the uses will be on a dark background (possibly charcoal or black or deep blue). The use of green somewhere has a good association with money. This software is all about making more money for the dealership owner. Also giving him peace of mind that the software is finding all the ways for him to capitalize on the incentives without missing any. Every year there are numerous incentives that are hard to track and with many rules. The software takes the hard work out of tracking them and offering solutions to getting maximum bonuses. The name "Net Impact" is design to imply it will have a positive effect on the Net Profits.

I don't have visuals to present, but the design should be more simple that complex, not ornate.