respecting your history we wanted to include pyramids and use a wide range of warm colours, and of couse use the word coffee, as with your current brand and website.
SO far this leads the pack. I like the way you reflect the pyramids which could also double as mountains where coffee is grown. My concern is reversing this out and the screens/shading in the colors. Can be tricky to reproduce. Also, any chance we could get different typeface between the two or something a little more old world to complement the modern?
Thank you so much for the complement, I will work on a reverse version for you and look at the typeface, do you want the more old world text used for the word 'coffee'. Kind Regards Leon
as advised we have altered 'coffee' to an old world text to see how it looks, and created a reverse with slight shading changes for white background use, we can of course provide a grey-scale version for fax etc. hope you like it. Kind Regards Leon
as with the other reverse version, but with the original text, again a greyscale version would also be provided, we hope you like it. Kind Regards Leon
Leon - Thank you for these. My clients still really like the color and feel of #16. Let's see the shading reduced or eliminated in the typeface but keep for the pyramids. Also would like to see with and without "coffee" in the name - they are unsure as to whether they want to retain that part of their name.
Lastly, what about adjusting the spacing, height, etc. of the pyramids - just to see some options. it might be helpful to know that they have a house brand of coffee that they will sell and put a label on as well as lots of vehicle and apparel representation.
Typeface should stay modern but not techno so if you have some other san serif typefaces to show, that would be helpful.
Thank you for awarding us a placement, I really appreciate it and I think you made a great choice on the logo, I wish I had produced a similar design. I hope I get the change to do further designs for you in the future. Kind Regards Leon