Natto Innovation LabsLogo Design Contest
Logo Design Contest
Contests / Natto Innovation Labs
Natto Innovation Labs has selected their winning logo design.
For $275 they received 28 designs
from 9 different designers from around the world.
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Logo Design Brief
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Client
Slogan
Take a Look Into Your Soul
What We Do
Visualizing the Invisible is a 4-hour workshop that will reveal your purpose in life.
Industry
Color Preferences
Very open to suggestions here.
Our Ideas & Additional Information
Please see attachments.
Round 1 images were all based on the concept of the pyramid as a symbol of human potential, although the pyramid evolved into a magic wand with Round1f. In the end, however, we rejected all Round 1 art. People may not really understand the symbolism associated with the pyramid (or magic wand) logo. Please refer to images titled Round1.
In round two, we tried to use the image of a human head with an abstract internal view instead. Unfortunately, none of the logo concepts presented communicate that this workshop will reveal what is inside each participant's mind. Please refer to images titled Round2.
Consider this round three...
Right now, a favorite image is one that was actually drawn by a Visualizing the Invisible workshop participant during a session: http://visualizingtheinvisible.com/wp-content/uploads/2015/05/freedom.png
We have already seen a logo concept online similar to this participant's design, which you can see here: http://thumb9.shutterstock.com/display_pic_with_logo/2251430/258642062/stock-vector-template-for-logos-labels-and-emblems-in-outline-style-with-brain-and-wings-vector-illustration-258642062.jpg
It would be fascinating to see a design that combines the workshop participant's sketch with the winged brain logo concept. However, we would like to see this design modified to represent the soul as well as the brain, since the Visualizing the Invisible model combines intellectual and spiritual growth.
Given our market, a logo that either contains no text or combines English and Arabic text may be preferable.
For additional inspiration, please review the images that the CEO has personally selected as representative of Visualizing the Invisible: http://imgur.com/a/Y0V43
Round 1 images were all based on the concept of the pyramid as a symbol of human potential, although the pyramid evolved into a magic wand with Round1f. In the end, however, we rejected all Round 1 art. People may not really understand the symbolism associated with the pyramid (or magic wand) logo. Please refer to images titled Round1.
In round two, we tried to use the image of a human head with an abstract internal view instead. Unfortunately, none of the logo concepts presented communicate that this workshop will reveal what is inside each participant's mind. Please refer to images titled Round2.
Consider this round three...
Right now, a favorite image is one that was actually drawn by a Visualizing the Invisible workshop participant during a session: http://visualizingtheinvisible.com/wp-content/uploads/2015/05/freedom.png
We have already seen a logo concept online similar to this participant's design, which you can see here: http://thumb9.shutterstock.com/display_pic_with_logo/2251430/258642062/stock-vector-template-for-logos-labels-and-emblems-in-outline-style-with-brain-and-wings-vector-illustration-258642062.jpg
It would be fascinating to see a design that combines the workshop participant's sketch with the winged brain logo concept. However, we would like to see this design modified to represent the soul as well as the brain, since the Visualizing the Invisible model combines intellectual and spiritual growth.
Given our market, a logo that either contains no text or combines English and Arabic text may be preferable.
For additional inspiration, please review the images that the CEO has personally selected as representative of Visualizing the Invisible: http://imgur.com/a/Y0V43