Designers -- following up on the comments above again, our market is primarily lawyers. Lawyers tend to like simple sophisticated designs that suggest power, control, knowledge and competence. Subtle legal symbols, like pillars etc. may be good, but they are best if they are more abstract/not too obvious. We initially were not considering using those types of symbols because they tend to be overused, but example #2 used the pillar in a less obvious, more sophisticated way, which is why we like it.