Creating a logo for the US's first Cycle Speedway Association
What We Do
We are creating the first cycle speedway association in the United States, so we're looking for a dynamic logo to showcase our association.
Top Three Things to Communicate
#1 - Cycling
#2 - Red, white and blue, American and British colors
#3 - Modern feel
Our Target Audience:
People who are interested in cycling, in all seasons. The average US cyclist is a 39-year-old male professional with an annual household income of $45,000 and rides his bike more than ten months out of a year. Due to recent investments into cycling infrastructure, the Twin Cities metro also has one of the highest percentages of women cyclists in the US.
Red, white, blue, possibly black as a framing color
Our Ideas and Additional Information:
We want to play off the classic approach to US Sports League logos like the NFL, NBA, MLB, that use an icon incorporated into the call letters, but at the same time adding a contemporary twist to it. We would like the icon to be a bike, either the whole bike or parts that will lend to a clean, contemporary look (i.e. handle bars or wheel). Please make the look of the bike similar to the image of a cycle speedway bike I attached as an example.