Logo design that can be made more complex with colors, details and background if desired (for packaging etc) AND can also be easily simplified to a 1 color version for those type of production needs -without changing the logo elements.
Logo design that can be made more complex with colors, details and background if desired (for packaging etc) AND can also be easily simplified to a 1 color version for those type of production needs -without changing the logo elements.
On #120 I like the idea of a graphic of something under roasted coffees, but this bowl reminds me too much of a bowl of cereal. Could I see a version with maybe a burlap bag standing on end overflowing with beans or an antique coffee grinder or roaster or something?
Variation of previously submitted design. The shape containing "Natalie's" has been adjusted to look more custom and more crest-like -similar to a classic storefront hanging sign. The green of "Roasted Coffees" has been reinforced with the addition of more green elements.
A word of caution to the overall issue of development of a successful logo: Be careful to not get so complex that it takes on a life of its own. The core purpose of a logo is to communicate the name. If there is SO MUCH visual information going on in the logo design that after looking at it, the person cannot really recall what the name was -it's not a successful design. Several of the logos I see look more like full illustrations or label designs. There is always an opportunity to take the final logo and then create varying secondary elements such as label designs, but if the logo itself is too complex -it may not be able to be placed into other design environments such as these well.
No harm intended with these comments. I've just been doing this for 15 years and more often than not, have seen small biz owners fall into the trap of wanting to "kitchen sink" their logo designs. Remember, there will be other visual items such as product, photos, web site, brochures, etc that will be communicating aspects of what the business does -the logo cannot and should not do it all.
Variation of previously submitted design. The shape containing "Natalie's" has been adjusted to look more custom and more crest-like -similar to a classic storefront hanging sign. The green of "Roasted Coffees" has been reinforced with the addition of more green elements.
Variation of previously submitted design. The shape containing "Natalie's" has been adjusted to look more custom and more crest-like -similar to a classic storefront hanging sign. The green of "Roasted Coffees" has been reinforced with the addition of more green elements.
Variation of previously submitted design. The shape containing "Natalie's" has been adjusted to look more custom and more crest-like -similar to a classic storefront hanging sign. The green of "Roasted Coffees" has been reinforced with the addition of more green elements.
Variation of previously submitted design. The shape containing "Natalie's" has been adjusted to look more custom and more crest-like -similar to a classic storefront hanging sign. The green of "Roasted Coffees" has been reinforced with the addition of more green elements.
Could I see #153 minus the leaves, add the flame from #157 and change the font.
The font reminds me too much of a local gingersnap local cookie that is sold in my area.
I want a font that will stand out and would say natalie's even without the background. I've got to find a site that shows me different fonts so I can point designers in the right direction.
Can I see it as it is but out of the mid range colors and make it pop a bit with some vibrant color, including the flame. Same design, but with some eye catching colors
That little extra color moved the design up a notch. I'm not sure I know the correct terminology, but let's see if we can lose the brownish hue and make the reds, golds, and oranges more bright
There are 2 types of designs that have been discussed by the designers during this tournament. (The less complex & the more complex)
I’m looking for this design to be on the more complex colorful side to be used for my new store, vehicle wraps, product labels, banners etc.
On the other hand… within that complex design I’m looking for the less complex font text component that can be used by itself and is identifiable and unique to Natalie’s for print ad, business cards, faxes, email, website etc.
The 2 designs that are currently in 1st and 2nd place, I believe have within the single complex design, the ability to do the above.
I think your design is awesome. Currently it is on the less complex side and I think it can easily contain an aspect of the complex and be in 1st place. I’d love for you to give it a shot if you wish to combine the complex and less complex.
Here is my “current” personal take on the world.
IBM, HP, QVC, US Steel, Apple, Ford, etc. had 25, 50, 100 years of no competition and limited communication (since they pretty much started their fields) to get people to know them. Snazzing up their acronym or name and having salesmen go door to door in their neighborhood, since you could not even compete with companies in another state, let alone across the world, at that time was enough.
In today’s coffee market every street corner in the U.S.A. has a multi-national, publicly held, conglomerate with deep advertising pockets on it, and in between every one of those street corners I have 5 more competitors jockeying for a piece of the pie. Now we have these nifty inventions like TV, radio internet etc, to squeeze out the little guy and prevent them from even getting a foothold.
I need this design to smack EVERY person driving by in the face “from a distance” and say don't go to the Dunkin Donuts 1 mile north, or the Dunkin Donuts 1 mile south, or the Starbucks 1 mile west, or the Starbucks 1 mile east, COME IN AND CHECK ME OUT !!!.
Unfortunately a less complex design on 1 of 20 other signs in a plaza you’re zooming by on, is not going to compel anyone to pull off the main road when they are already feeling caffeine withdrawal and have 1 thing on their mind - - their caffeine fix. :o)
I need your design to be my salesman.
Your design has everything any company would be proud to have as their logo, but I’d like to see it as a component in a more complex design which I believe you can accomplish.
Thanks for your efforts and your submissions. I hope you will take on the challenge of taking it 1 step further, for this 1 crazy business owner who’s looking to secure a little piece of that pie.
Natalie, You are not just creating a logo here, you are building a brand identity. Along with that task is developing your consistent product, storefront, web site and anything a consumer of yours will experience -including a brand mark (or "logo").
If you are relying on drive-by awareness, simplicity and legibility is a must. Generally, lighter color type on dark backgrounds increases visibility and is an optical illusion of larger type. I had originally done this, but changed up for bright colors per request. The more "stuff" you throw into a logo, the more it detracts from your name. The basic parts of a logo are color, shape and type. Added clip art, illustrations and other complexities not integrated into the name can ultimately hurt the effectiveness of a logo.
You wish to have me take the design 1 step further, I'm not clear on where that request wants me to take it. Want to see it more complex or less complex? Some clarification please?
Understand that a brand mark visually functions much differently on the side of a cup, menu or web site than it does as a sign or billboard (completely different consumer experiences). For these reasons, as well as a variety of production needs, I generally build a complete logo suite for clients (including complex full color logo down to a solid black + white). At a $250 award, I would provide the requested the final logo as requested (not including a full suite for signage, labeling etc.). But would be open to discussing further logo needs 1-on-1 after this competition.
Many small business owners fall into the trap of wanting their logo to do EVERYTHING for them ... ultimately seeing it as the thing making their biz a success. But be careful not to over think it. Remember that a logo should appeal to people in the way that it accurately portrays the essence of you brand experience. If your in-store coffee experience is welcoming, warm, personal, friendly, professional and consistent –then those are the attitudes your logo should try to communicate. It should say "Come on in." Hopefully this logo will not only be your "salesman" on cups and your sign, but also be part of a marketing strategy (ads, flyers, site banners, product samples etc.). I think it comes down to the feeling someone gets from looking at the logo and if that feeling matches what your store and product make them feel.
My other advice is to eliminate as many of the logos that DO NOT work as soon as you can. The less you are looking at will make comparing the remaining ones a little less stressful.
Adjustments to color and font thickness for bolder legibility. Rather than incorporate additional visual object elements, I have introduced a tagline / positioning statement to curve beneath the coffee beans. Literally saying "Imported Globally ~ Roasted Locally" is a more direct and clear method of differentiating yourself and articulating what it looks like you are trying to communicate through adding multiple visuals into your logo.
Cursive Font = Implies personal touch Sign Placard Shape = Gives antiqued feeling Coffee Beans = Say what you do Banner Element = Provides element of stature Warm colors and flame icon = Shows fresh roasted
Adjustments to color and font thickness for bolder legibility. Rather than incorporate additional visual object elements, I have introduced a tagline / positioning statement to curve beneath the coffee beans. Literally saying "Imported Globally ~ Roasted Locally" is a more direct and clear method of differentiating yourself and articulating what it looks like you are trying to communicate through adding multiple visuals into your logo.
Cursive Font = Implies personal touch Sign Placard Shape = Gives antiqued feeling Coffee Beans = Say what you do Banner Element = Provides element of stature Warm colors and flame icon = Shows fresh roasted
Adjustments to color and font thickness for bolder legibility. Rather than incorporate additional visual object elements, I have introduced a tagline / positioning statement to curve beneath the coffee beans. Literally saying "Imported Globally ~ Roasted Locally" is a more direct and clear method of differentiating yourself and articulating what it looks like you are trying to communicate through adding multiple visuals into your logo.
Cursive Font = Implies personal touch Sign Placard Shape = Gives antiqued feeling Coffee Beans = Say what you do Banner Element = Provides element of stature Warm colors and flame icon = Shows fresh roasted
Adjustments to color and font thickness for bolder legibility. Rather than incorporate additional visual object elements, I have introduced a tagline / positioning statement to curve beneath the coffee beans. Literally saying "Imported Globally ~ Roasted Locally" is a more direct and clear method of differentiating yourself and articulating what it looks like you are trying to communicate through adding multiple visuals into your logo.
Cursive Font = Implies personal touch Sign Placard Shape = Gives antiqued feeling Coffee Beans = Say what you do Banner Element = Provides element of stature Warm colors and flame icon = Shows fresh roasted
Adjustments to color and font thickness for bolder legibility. Rather than incorporate additional visual object elements, I have introduced a tagline / positioning statement to curve beneath the coffee beans. Literally saying "Imported Globally ~ Roasted Locally" is a more direct and clear method of differentiating yourself and articulating what it looks like you are trying to communicate through adding multiple visuals into your logo.
Addition of green mountains emphasizes tropical / global import portion of your business and adds green to balance "Roasted Coffees" type.
Cursive Font = Implies personal touch Sign Placard Shape = Gives antiqued feeling Coffee Beans = Say what you do Banner Element = Provides element of stature Warm colors and flame icon = Shows fresh roasted
Adjustments to color and font thickness for bolder legibility. Rather than incorporate additional visual object elements, I have introduced a tagline / positioning statement to curve beneath the coffee beans. Literally saying "Imported Globally ~ Roasted Locally" is a more direct and clear method of differentiating yourself and articulating what it looks like you are trying to communicate through adding multiple visuals into your logo.
Addition of green mountains emphasizes tropical / global import portion of your business and adds green to balance "Roasted Coffees" type.
Cursive Font = Implies personal touch Sign Placard Shape = Gives antiqued feeling Coffee Beans = Say what you do Banner Element = Provides element of stature Warm colors and flame icon = Shows fresh roasted
Adjustments to color and font thickness for bolder legibility. Rather than incorporate additional visual object elements, I have introduced a tagline / positioning statement to curve beneath the coffee beans. Literally saying "Imported Globally ~ Roasted Locally" is a more direct and clear method of differentiating yourself and articulating what it looks like you are trying to communicate through adding multiple visuals into your logo.
Addition of green mountains emphasizes tropical / global import portion of your business and adds green to balance "Roasted Coffees" type.
Cursive Font = Implies personal touch Sign Placard Shape = Gives antiqued feeling Coffee Beans = Say what you do Banner Element = Provides element of stature Warm colors and flame icon = Shows fresh roasted
Adjustments to color and font thickness for bolder legibility. Rather than incorporate additional visual object elements, I have introduced a tagline / positioning statement to curve beneath the coffee beans. Literally saying "Imported Globally ~ Roasted Locally" is a more direct and clear method of differentiating yourself and articulating what it looks like you are trying to communicate through adding multiple visuals into your logo.
Addition of green mountains emphasizes tropical / global import portion of your business and adds green to balance "Roasted Coffees" type.
Cursive Font = Implies personal touch Sign Placard Shape = Gives antiqued feeling Coffee Beans = Say what you do Banner Element = Provides element of stature Warm colors and flame icon = Shows fresh roasted