What We Do
We are in the Business Aviation industry - our services include Jet Sales & Acquisition, Charter Brokerage, Aircraft Management, Aircraft Maintenance, Avionics, Hangar Leasing, Hangar Event Space, & Concierge FBO Services.
Our goal is to set ourselves apart by providing the highest level of customer service in every department and handling all details, ensuring a seamless experience.
We don't necessarily have a slogan but one phrase we have used in advertising that encompasses the type of business we are: Embark on an extraordinary journey with Naples Jet Center - Where small-town values meet world-class standards.
We have a high-end target audience - those who travel by private jet and those who own or will own private jets.
Industry
Color Preferences
Very dark rich navy blue
Open to mixing in other colors (gold, neutrals that compliment blue)
Our Ideas & Additional Information
The attached is our current logo. It was put together fairly quickly when the business was bought from previous owners, and is quite similar to many other aviation brand logos.
One difficulty we've run into is that the logo is a square file and it's hard to move the logo around for different advertising needs (merch, posters etc) - for example put the plane image next to the words instead of on top. When next to the words, it never looks quite right because the wings look low/not centered and the N looks off. We would like it to be adjustable and not have these scalability problems.
Another issue is that the N in the plane makes the plane look like a turboprop and not a jet, in other words an older plane with a propeller as opposed to a sophisticated expensive jet.
We want the logo to represent our brand. The owner of the company is a third generation aviator and businessman, it is a company with a long history and extensive knowledge in the industry, that clients can entrust their most valuable assets.
One similar brand we refer to often and love their look is Fontainbleau Aviation in Miami, fontainebleauaviation.com.
We would like aviation incorporated into the logo somehow.
The most common jet we service would be a Phenom 300 (small or midsize jets have slightly different features than large airline jets.)
We like clean and simple logos similar to most luxury brands but we would like something original.