Nanica, Inc. Logo Design Contest

Nanica, Inc. has selected their winning logo design.

For $400 they received 265 designs from 47 different designers from around the world.
Contest
Logo Design Brief
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nanica
Japan

Slogan

Something Undiscovered.

What We Do

"Nanica" literally means "something" in Japanese, which contains a positive nuance but can also be used to describe mysterious creatures and other unidentified wonders in our universe.

Nanica is a game development and publishing company, and we are always challenging ourselves to seek out new ideas and different approaches to bring undiscovered entertainment to our consumers.

Industry

Entertainment

Top Three Things to Communicate

#1 - Playful, adventurous
#2 - Modern, stylish
#3 - Fresh, energetic

Our Target Audience:

Casual gamers looking for unique, refreshing experiences on their mobile gadgets, consumer game platforms, and social networks.

Color Preferences

The logo should be usable on both white and black backgrounds.

Themes

Complex
Colorful
Bright
Loud
Exotic
Adventure
Playful

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Emblem

A badge that usually envelopes the logo
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

wookasheen
Serbia
Hi, please can you explain little more why you want to incorporate dark matter in your logo. Its kinda hard to do, 'couse nobody really know what dark matter is....
13 years ago
apprism
Japan
<comment deleted by commenter>
13 years ago
bugy
Australia
Dear CH,
if this is your first time using this site could you please spare a minute to read this post:
http://logotournament.com/forum/general_discussion/914
even if you have used the site before i would definitely recommend reading it as it contains some important info that I'm sure you will find very helpful.
thanks!
bugy.
=)
13 years ago
Mare
Serbia
Any feedback would be nice. Thx.
13 years ago
nanica
Japan
> wookasheen

Thank you for your question.

We are not looking for "dark matter" per se; rather, we would like to see your interpretation of what is causing this "dark flow" phenomenon (this is quite different from "dark matter", as noted in the article linked). In other words, there is this huge, mysterious something out there that is pulling our universe in its direction. Science tells us that we may never be able to see what it is. So, we wanted to see your interpretation of what that thing could be.

Feel free to be as wild as you want with your imagination. We look forward to seeing what you can come up with. :-)
13 years ago
nanica
Japan
> bugy

Thanks for the advice! We just started our day here in Japan, so we will be reviewing, commenting on, and ranking the entries received so far today.
13 years ago
nanica
Japan
Hello, all.

First, we've updated the contest brief to further clarify what we would like to see in a logo. We forgot to explain the meaning of "Nanica" in Japanese (since we are a Japanese company). "Nanica" means "something" in Japanese. For more information, see the "What We Do" section in the contest brief.

Regarding the "dark flow" idea, it appears to have caused more confusion than inspiration. We apologise for this, and you can just disregard that suggestion if it is too confusing. This idea has been removed from the contest brief as well to prevent further confusion.

Also, thank you for all the entries so far. We would like to see more playful and creative ideas, perhaps including a mascot or character as a possibility. However, we do not want a logo that can be seen as too comical.

We look forward to seeing what you have in store for us. Thanks!
13 years ago
Berrido
United States
Oh boy I just did something with it... :(
13 years ago
nanica
Japan
> Berrido

Sorry about that! Feel free to post your concept, though. We'd like to see what you have.
13 years ago
nanica
Japan
Regarding the "Not interested" logos:

We understand that these were drawn from our unfortunate misdirection of the "dark flow" idea. We do appreciate your efforts, and from these entries we were able to draw more inspiration on what we are really looking for in our logo. Please see our comment above for more information on what we're looking for.

Thank you, and we look forward to seeing your entries!
13 years ago
nanica
Japan
Thanks again for all the entries.

As this contest goes on, we've come to realize that the designs we are receiving are a little too modern, clean, and serious.

We want to communicate to our customers that we are a fun company. We'd like to see more playful, lighthearted logos, something louder and brighter. Maybe a character that looks to be comic-inspired might be interesting.

We have accordingly changed the sliders to better reflect what we are looking for.
13 years ago
nanica
Japan
Thanks for all the entries so far, and we do appreciate all your efforts up to this point.

We feel like we're starting to get designs closer to what we're looking for; accordingly, we have extended the tournament another seven days in order to give everyone more time to come up with more designs in this new direction that we're heading.
13 years ago
kib647
United States
#176!!
13 years ago
kib674 - I'm not a moderator, but if I were, I'd have to tell you to refrain from self-promotion in this general comments area as it is against Logotournament rules...
13 years ago
Paull Petterson
Slovakia
Is red colour finally allowed?
13 years ago
nanica
Japan
> Paull Petterson

Yes, after receiving several entries with red, we found that it can work well in the design if done right. We have updated the contest brief to remove this colour restriction.
13 years ago
nanica
Japan
Thanks for all the entries so far, and we feel we are getting there.
We will end the contest in next 12 hours, so if you have some great idea to offer, please kindly make suggest you logo in next 12 hours.
Thanks you very much!
13 years ago