-I'd like something warm, welcoming, family-oriented, a pillar of the community
-I love Chapters, Papyrus and Starbucks in terms of the design/branding they bring to their merchandise; it's very elegant while still being warm- I would love my logo to be able to capture this vibe
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http://www.pinterest.com/ncgavin07/because-one-day-i-ll-wish-i-had-pinned-it/ (Just to get an idea of my taste, may not necessarily carry over to a logo, but thought it may help)