Our Ideas and Additional Information:
I currently have a logo which I love and have had for 11 years. I am looking to refresh and update the logo - new font, new colours. I love the tongue as it implies happiness and joy on the dog's part, but open to other ideas!
I like a clean look but can be fun. Even though it's dog related, and can be fun, I want more of a sophisticated look.
Our brand personality is authentic, playful, hopeful, trustworthy.
I also uploaded another logo that I really like. The simplicity, the modern font, but the period at the end makes the point about being "frank". However the marketing materials bring out the colour and playfulness of the brand.