My Dog RocksLogo Design Contest

We are a dog training company. We empower and enable dogs and their owners to have a shared sense of happiness and wellbeing. Our target audience is people who's dog is causing them stress and they are looking as to how to enjoy their dog and incorporate him or her into their lives.

I like either blue/green with possibly black anchoring it - trustworthiness and nature

or yellow/orange with grey or black anchoring - joy and happiness with uniqueness

I currently have a logo which I love and have had for 11 years. I am looking to refresh and update the logo - new font, new colours. I love the tongue as it implies happiness and joy on the dog's part, but open to other ideas!

I like a clean look but can be fun. Even though it's dog related, and can be fun, I want more of a sophisticated look.

Our brand personality is authentic, playful, hopeful, trustworthy.

I also uploaded another logo that I really like. The simplicity, the modern font, but the period at the end makes the point about being "frank". However the marketing materials bring out the colour and playfulness of the brand.