These look great, thanks. I like the stylized pen. One thing we are struggling with is how "heavy" the square makes everything feel. Not sure if it is a factor of size, scale, or dark color, but we'd like to see something that feels "lighter" - more elegant. Thanks again.
Thanks. This still looks good, but the concern would be on the print side. I'm a little uneasy about fades and gloss when it come to printing on non glossy media. With your first entries the "gloss" is completely contained within the distinct square, so I think it would print fine (it just feels too heavy). With the new one I worry about the fade - but I'm not sure if it is a justified worry. Maybe there is a different color that would minimize the perceived bulk/weight of the square? Maybe a different shade of green. Is there a way to decompose the box into more line work? Maybe the area above the curve and below the pen can be filled and the outside edges of the curve and pen can be line work. i.e. the line you have going under the text can be thinner and become a line on the bottom/left of the curve which then becomes a line on the left edge of the pen. Thanks again, these are great.
These are much better, thanks. #41 is great, but can you try it with wider spaced lines? Maybe even more widely spaced than #46. See if there is a happy medium where the box doesn't get lost, but the lines read almost like a ledger. I appreciate the elegance of #46, but the stylized font makes it a bit hard to read. I love the abstraction of the pen, and, if possible, I'd love to see if you can come up with something similar with other "symbols" i.e. abacus, checkbook, ledger, bank vault... any other you can think of (quick sketch ideas would be fine). Again, these look terrific, thanks!
#70 is nice, but given the nature of our work I think the straight lines work better in this design. Does it not work if you take #41 and keep every other, or every third line? This might still keep the idea of the box, but read lighter and more like ruled paper (it'll be a balancing act, or course, to find the right density). Also, can you maybe try one of these in grey tones? Maybe you can go back to matching the basic color value of the box to the "Accounting" text - like #37 - dark/light/dark (right now the graphic feels a little washed out), but lighten the overall feel with grey tones (similar to the second ranked entry). Please let me know if I am trying to "control" this too much. Thanks again for the awesome work.
Thanks, and please don't hesitate to continue "getting creative," that's what's gotten you here. #71 is nice, but the banding detracts a bit from the simplicity. #41 is nice because the lines read as a simple tone, so maybe what I am asking is not feasible, but it seems as though there ought to be a proportion of nice thin lines to white space that accomplishes the same type thing. If not, then the simplicity of #41 is still best - maybe with the green darkened (all of it or maybe just under the pen) again to match the text in "Accounting." Thanks again for all the hard work.
#75 does feel nice, but can you "thin" the lines a little - if they don't get lost? The scale (stroke?) of the lines in #41 is nice. Thanks again, these look great.
These are great, thanks. #117 & #115 are great. Can't decide about the initials - would look good if we use just the graphic on an envelope or note pad, etc. But the "M" feels like it is crowding the pen a bit. Can you bring it down next to the "A" (maybe even have their serifs touching?) we really like them both though. Great job, thanks.
thank you for your prompt feedback.... i feel the two letters crowd each other when they touch, so i've placed them very close to each other...how is this?
Thanks for the great new entries. Sorry for taking a while to comment, this can get a bit overwhelming with all the great work. Thanks for #118, and for letting me know that the letters touching was to crowded. We are leaning away from letters - they clutter an otherwise elegant solution. The vault feels too literal. We like a more abstract graphic, thanks for exploring a new direction though.
thank you so much for the opportunity to design something for you, i wish you luck with your new logo...perhaps in ten years when you need to update it, i will see you here.