Mummy on The Go Logo Design Contest

Mummy on The Go has selected their winning logo design.

For $259 they received 70 designs from 18 different designers from around the world.
Contest
Logo Design Brief Hide
mummyonthego
Australia

What We Do

an online store which provide the best range of diaper bag and other stuff to make mum's life easier when they are out and about and look stylish. Please note that we don't sell Pram/stroller so no picture about pram.

Industry

Retail

Top Three Things to Communicate

#1 - Trusted Product
#2 - Practical
#3 - Stylish

Our Target Audience:

Demographic

Target Audiance: Mother of infants & toddler
Age : 25-45 years
Income: Mid to high income earner
Lyfestyle: Urban or city mom who occassionally go out to the shopping centre, or having a picnic in a park or hangout in a cafe with their friends or family

Color Preferences

Cherry Red and Light Brown
or Pastel Color

Our Ideas and Additional Information:

www.littleliving.com.au
www.naturescradle.com.au
www.fivelittleducks.com.au

Themes

Modern
Commonplace
Elegant
Secure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

mummyonthego
Australia
Thank you so much. Is there any entry with diaper bag picture? because that is the main product that I sell.
othwerwise, a clasic design without any picture also great.

#2 I don't envy the color
#3 It is not too motherly and a bit funky
12 years ago
mummyonthego
Australia
#8 it is cute, but I think this is more appropriate for a baby super store. While our store is more like boutique. But wonderful idea. Thanks
12 years ago
ufotofu
United States
versions of your top contenders. Color is free on the internet, but you have to pay for it when you put ink on paper. Since you listed that the chosen logo will be used in print, it might be advisable to request monochrome
12 years ago
autoanswer
Vatican City State (Holy See)
we don't sell Pram/stroller ?
12 years ago
mummyonthego
Australia
no we don't. Mainly we sell Diaper Bag, but we also sell other stuff that help a mom when they are out and about with their baby. Such as : portable high chair, baby carrier, breastfeeding cover, change matt, bib
12 years ago
mummyonthego
Australia
#27 thank you for your creative and thoughtful design. Your design is stylish, sleek, and modern. The beauty of it is that in the future, people will know Mummy on the Go just by looking the M symbol. No need to write down the whole logo. Just like McDonald or Chanel
12 years ago
vegas22
United Kingdom
mary123 #65 nice design love the font but you may want to move the paperclips a bit, looks a tad phallic.
12 years ago