MumboJumboLogo Design Contest

Logo Design Contest
Contests / MumboJumbo

MumboJumbo has selected their winning logo design.

For $400 they received 170 designs from 40 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Premium Casual Games
What We Do
MumboJumbo develops and publishes premium casual games for the PC, Nintendo DS, iPhone and a number of other platforms.
Industry
Entertainment
Color Preferences
We are open to any of the following colors: black, white, Pantone colors: 7461, 381, 123, 240, 143, and just processed cyan. The logo can be two color, one color, multi color. We are open to a number of options. Please just use this as a starting point--feel free to play with other colors along these same lines.
Our Ideas & Additional Information
Our logo is used on retail packaging a lot, and one of those areas is a DVD spine, which measures 14mm wide. That in mind, you may want to try stacking the words Mumbo & Jumbo so that it will still be readable at that width.

Also, we would like to see the logo contained on a shape if possible. The logo is used on all sorts of backgrounds, so it would be great if it were contained in a shape because it would help ensure readability.

Finally, consider trying to incorporate either, "Premium Casual Games" or the tag line, "Little Games. Big Fun!" into the design.
Themes
Simple
Adventure

Entries

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Discussion

 
Client
Thanks to everyone for the entries. In general, we would like to see more of the following:
- Stacking the logo words so that it doesn't take up as much horizontal space.
- If a character is used, it needs to be more cartoon like.
- We like the fonts in #23 & #18.
- We would also like to see more ideas that are on a shape. Something containing the logo so that the words stand off more.

Thanks!
14 years ago
 
Client
Hey guys--

Another request--could we try to incorporate the tag line "Little Games. Big Fun!" into the logo treatment?

Thanks!
14 years ago
 
Client
Thanks for all the new entries! Great responses! We'll be posting feedback soon, but just a general note:

MumboJumbo games are casual games that are played primarily by women 35-65, and 75% of our buyers are women in this age range. Something to keep in mind as we don't want too skew too young with the font choice or possible character addition.

Thanks!
14 years ago
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