Hello...I sure do like where you're going with this...it's as cool as can be, and you have VERY interesting tapped into the "many to many" (social media) communication (vs. say one to many (tv/radio/pring) or one to one (phone).
That said, I'd love to see you go further with this, more iconic, recognizable, pop culture-ish...but, again, I sure do love where this is headed. Thank you so much for your creativeness.