Background
Our company delivers coffee to small businesses and serve them with non-ready to drink coffee (coffee, tea, hot chocolate) and related products.
Our sales staff visits existing customers on a regular schedule and new customers on non prebooked visits.
The logo
The main reason for the use of this brand name is the playfulness associated with the already well known character which will make the brand stand out and be remembered. Since our business is about coffee “Mr Bean” is the guy that brings the coffee.
The logo itself must be easy to remember. Mr Bean should appear in the logo as a delivery man of our coffee products. It is important that “Mr Bean” does not look like the TV-character with the same name. We don’t want the logo to be associated with him or his logo. We want to use the recognition power of the Mr Bean name, but create our own character/brand. Mr Bean is NOT a waiter. He is a delivery guy.
The Mr Bean person in the logo cannot be overly complicated. The design must be simple and work in different sizes, against different background colors and so on. If we place the logo on our vehicles the logo should be simple enough to understand when viewed from a distance.
The look of the logo should be modern and minimalistic. Use of coffee beans or other coffee symbols are allowed.
The words Mr Bean should appear in combination with the delivery guy in a natural and logical way.
Be inspired by this style:
The mascot should be more of a cartoon geeky and modern sales guy delivering coffe supplies (not brewed coffee). He is not a waiter at all.
Be inspired by this style:
http://dribbble.com/shots/896656-Geek