What We Do
On USA highways, remind drivers to either change lanes or slow down when passing a stopped emergency vehicle with flashing lights on the roadside. In this particular case, a tow truck. This is a law as well.
Color Preferences
Associations with flashing lights and emergency vehicles: reds, oranges, yellows, with blues and grays as secondaries.
Our Ideas & Additional Information
Flashing emergency lights and highway graphics are inspirations, but this is specifically for tow trucks, so any iconography from those is possible.