Move Over Slow DownLogo Design Contest

Logo Design Contest
Contests / Move Over Slow Down

Move Over Slow Down has selected their winning logo design.

For $475 they received 282 designs from 29 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
On USA highways, remind drivers to either change lanes or slow down when passing a stopped emergency vehicle with flashing lights on the roadside. In this particular case, a tow truck. This is a law as well.
Industry
Automotive
Color Preferences
Associations with flashing lights and emergency vehicles: reds, oranges, yellows, with blues and grays as secondaries.
Our Ideas & Additional Information
Flashing emergency lights and highway graphics are inspirations, but this is specifically for tow trucks, so any iconography from those is possible.
Themes
Colorful
Masculine
Simple
Necessity
Modern
Secure
Style Inspiration

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Discussion

 
Client
Lots and lots of good thinking so far.

This logo needs to be legible from a distance.
So readability at a small size is a further consideration.

Thanks!
3 months ago
 
Client
Some additional iconography that might inspire shapes can be found in searching out USA highway signs and law enforcement badges. A web search for either can show some nice common shapes. BUT no "stars," as those are sheriff's badges, and not often seen on highways. Thanks for all this great thinking!
3 months ago
 
Client
Let's stop work on any new designs for this project until I've gathered some further input. I'll supply additional direction next week. Thanks to you all for your talent so far!
3 months ago
 
Client
Thank you all for your work on this project. You made the final choice a difficult one, and I appreciate your talent and creativity!
2 months ago
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