Mour JewelsLogo Design Contest

This is my proposal.
Comments are welcomed. Thank you!

(Entries #37, #40, #41 and #42)

The logo looks elegant. How do we make the peacock look more classy and royal? The peacock is the epitome of beauty. So how do we showcase that?

I like the concept of #62. How can we improve on the overall look?

Can we associate the brand with one colour? Could you invent a custom colour which the users can associate with the brand. Could you help us understand the story behind this creation.

I like entry number 78 very much! Could you please tell us your inspiration behind this logo unit such that we understand better.

Also, we would like to separate the word Mour Jewels from the emblem. The colour is also too dark. Can we use a more soothing shade?

How could we use it to stamp on the jewelry pieces?

Thank you so much for your words. I'm going to try to explain my inspiration behind this logo (#78). Please, excuse my english ;-)
My inspiration for the plumage of the peacock is a subtle top view of a gemstone. I thought it would be interesting the combination between this "plumage" with a silhouette of the peacock body. Then, I put this combination inside a frame to give it more class.

I'm going to make some revisions and I will upload them soon.

Thank you so much for your feedback.

New revisions added.
Anything you want to see, please, don't hesitate to tell me.

Thank you!

(Entries #94, #95, #96, #97, #98, #99, #100, #101, #102, #103, #104, #105, #106, #107, #108, #109, #110, #111, #112, #113 and #114)

I like entry 112. Could you give me your story behind the logo?

In the same option could you give us smoother lines instead of sharp.

Also, would like if you could give more options which are little less intricate.

Also, I would like to see how it would look when black on white for printing stationary or maybe for website.

Sorry for my late answer.
Today, I was on a trip and I couldn't send new revisions.
Tomorrow morning (my time) I will send new revisions following your suggestions.
Thank you so much!

New revisions added with several changes.

(Entries #117, #118, #119, #120 and #121)

I don't understand what you want to say with "your story behind the logo". story = tale?
If you can explain me a bit.. :-)

I thought you want to say that you wanted to know about my inspiration to make the logo but I answered you few days ago so, I think, I didn't understand right.

Thank you so much and sorry for my english

Sorry verbavolantbrand..I didn't see your earlier comment. I wanted your inspiration which you have shared with us.

I really like what we have currently. But as an option could you please share a varient of a logo with a single feather of the peacock as well?

Also in entry no 117, could you give us an option with the words Mour Jewels larger than the symbol?

New revision #127, with Mour Jewels larger than symbol.

I'm going to make a varient with a single feather and I will send it soon.

Thank you so much!

Hi. By when could you send the revision? I would like to discuss it with my team before we take a final call and hence would require some time for that as well. The contest end date is close Now.

HI!

I sent the revision with a single feather of the peacock yesterday. (Entry #128) and the one with the MOUR JEWELS larger than the symbol past saturday (Entry #127)

Anything more you want to see, please, let me know it.

Thank you so much!

-Javier (verbavolantbranding)

Hi Javier,

I discussed the logo creative with my team. Feedback is as follows:

Since it is a jewelry logo unit, we would be utilizing the logo on the jewelry pieces as well. The current peacock is too detailed to be utilized on jewelry pieces. Hence they suggest:

1. We remove the frame. Just have the peacock. We also remove the flowers near the feathers. Just have simple feathers with a line in the center of each feather (except the center one)

2. We increase thicken the neck where it is extremely thin, as while actually producing jewelry in this form, the neck would be too thin at the portion where it is the slimmest.

3. Also, it would be great if you could give a 3D feel to the logo.

Thanks,
Neha

New revisions added.

Thank you, Neha!

(Entries #129, #130 and #131)

Dear Javier,
Entry #129 is as per the feedback I shared. But its not looking nice. Could you please share some options which are simple, with a peacock with open feathers, that could be embossed on the jewelry piece.

Entry 129 is simple, but not beautiful and elegant. Why don't you try a completely new approach. It need not be on the similar lines as Entry 129.

Thanks,
Neha

Dear Neha,

I've just uploaded a new revision. I think this one could look better embossed on a jewelry piece (#132).
If you want to see the logo with a realistic look you can download this file: https://copy.com/3DncJPNsbL0P

Thank you,

Javier

Hi Javier,

I am sorry to say but the new entry 132 isn't suitable. It needs to look good in both ways: on jewelry as well as a logo unit. Request you to work on a new concept as mentioned earlier. Please do not modify the current silhouette as any modifications would not do the justifications. It was really nice in its original form, but is not upto the mark when we make it simpler.

Thanks,
Neha

Hi Neha,

No problem. I'm going to work on a new concept and I will submit it tomorrow (my time).
Thank you!!

Javier

Dear Neha,

New revision (#135) based on yesterday ones (#133, #134)
Thank you!!

Javier

Hi Javier,

I saw the new entry 135. But the peacock is coy!!! It should look happy and confident. How do we make that?

Also, could we have the peacock as a part of the words Mour Jewels. Would that look nice? Just a thought.

Hi Neha,

New revisions: #136, #137, #138 and #139

Thank you!!!

Hi Javier,

I have taken all internal approvals. We really like the logo options ranked 1 and 2. We wish to give you two final changes:

1. Could you make the peacock feathers more sharper. In rank 1, they are looking little merged.
2. Could you give a slightly darker purple- More Royal Purple as a color option.

I believe Rank 1 and 2 are essentially the same, with the logo in different forms. We would like you to modify both. As we would be using the same in different forms.

Also, I would like you to share the option of Rank 1 with Mour Jewels written in one line.

Hi Neha!

New revisions added following your suggestions.
(Entries #141, #142 and #143)

Thank you!

Hi Javier,

I think I was not clear when I gave you the feedback. I don't want you to change the way the logo looked in Rank 1 and 2. I would want you to just leave little more space between each feather and make it sharper such that it doesnt look like a blob in a smaller size.

Thanks,
Neha

Ahh Ok!! :-D

I'm going to make the changes and I will upload the new revisions in a few minutes.
Thank you and sorry for my mistake..

Javier

New revisions added, Neha!

Thank you!!

(Entries #144, #145 and #146)

Hi Javier,

The final comments:

1. Please share the ranks 1, 3 and 4 in the original purple color (like in rank 2).

2. In all the peacocks, the feathers have been made spaced out. That is fine, but the gap between the peacock base and the rock below has not been made equidistant like each feather. Do you think that would make it look sharper? Please share an option.

3. Please change the peacock in Rank 4 to look exactly like Rank 1. Since our idea is to have the logo in various forms with the same peacock everywhere. Example: In Rank 1 and Rank 3, the peacock looks exactly same and it looks like the same logo in various forms. Hence we wish to follow that in Rank 4 as well.

Thanks,
Neha

Also, please provide all options in the purple shade of Entry 110

Hi Neha!!

New revisions added:

#147, #148 and #149: Same as ranked 1, 3 and 4 but with original background color.
#150, #151 and #152: Same as #147, #148 and #149 with more space between the peacock base and the rock.
#153, #154 and #155: Same as #150, #151 and #152 with dark purple background.
#156, #157 and #158: Same as #153, #154 and #155 with a little bit more space between the peacock base and the rock.
#159, #160 and #161: Same as #156, #157 and #158 with original background color.

Thank you!

Hi Neha!!

New revisions added with background color of entry #110:

#162, #163 and #164: Same as ranked 1, 3 and 4 but with background color of entry #110.
#165, #166 and #167: Same as #150, #151 and #152 with background color of entry #110.
#168, #169 and #170: Same as #156, #157 and #158 with background color of entry #110.

Thank you!

-Javier