What We Do

Simple, modern and elegant dresses for mothers of brides and grooms.

Industry

Top Three Things to Communicate

#1 - Elegance
#2 - Simplicity
#3 - Special occasion

Our Target Audience:

Baby boomer women who have an upcoming wedding for their son or daughter. These women are tired with the stereotypical and quite frankly ugly options that exist currently for mothers of brides and grooms. They want to look elegant and beautiful but also not steal the show. While they want to feel sexy, they also want to be modest and hide areas that they might not be totally comfortable with such as their arms or tummies. These women will spend ~$200-$500 on a dress and are willing to splurge to ensure they'll feel their best on the big day.

Color Preferences

Natural, elegant colors. Think the color of succulents, or a garden wedding. Soft pinks, greys, mossy greens, marble, sand, etc.

Please stay away from anything really bright as well as reds/oranges.

Would prefer a logo that isn't grounded in black and can easily be placed on white backgrounds.

Our Ideas and Additional Information:

I love the simplicity of BHLDN's logo with just a slight nod to love/weddings. I'm not sure if I like "MOTD" though and would prefer Mother of the Dress to be spelled out directly in the logo.